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V. Search Engine optimization:

a. Definition:

SEO (Search Engine Optimization) is about upgrading the visibility of the website or webpage via the “natural” or unpaid (“organic” and “algorithmic” search results, in Search engine.

b. Purpose of SEO (Search Engine Optimization)

* Targeted traffic- search engine optimization can increase the number of visitor to our website and convert those visitors into potential customers. More targeted is equivalent to more number of sales.

6. Social Networking:

a. Definition: This type of marketing has quickly gained favor with explosion of social networks like MySpace, Twitter and Face book. They are very powerful promotional tools.

b. Purpose of marketing on Social Network:

#. The most relevant sensible method marketing Activities for Arts & Crafts online:

Usage of Banner advertising model:

Ø Banner Ads are less expensive to design run than other forms of online marketing which help to stretch your business marketing budget.

Ø Usage of banner ads increase the business revenue and reduce the cost, you can expose your business name right wherever you want it on the other website.

Ø Usage of banner ads helps to focus on marketing deal by allowing us to choose the website that attracts more visitors.

Ø Helps to establish the business brand across the internet, they provide direct traffic to our website.

Usage of email marketing

Ø Usage of email marketing increases our offline sales, email marketing is a great way to drive foot traffic to your service-just by including an email address so potential customers can find us.

Ø Gain honest, valuable feedback- as email is a form of faceless communication, subscribers will be more honest. Hence, it's easy to receive honest and real feedback about our products and services by simply asking.

Ø Marketing 24hrs- using email marketing the customers can understand our offering and services even if we are out of the business.

Ø Global reach- Borders are not counted in email marketing, no matter wherever we are with whom we need to reach email paves its way.

Using Branding model:

Ø Lower marketing expense- Although it may cost a lot to create a brand at the beginning, but once created it is easy to maintain every time we need to market.

Ø Familiarity- people who have never done business with you or know your products/services, but have seen your brand frequent times may be willing to buy your product. Thus, branding has a great impact on the non-customers too.