英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

Business Buyer Behaviour

论文作者:英语论文论文属性:报告 Report登出时间:2010-04-14编辑:lixiaona点击率:2619

论文字数:2341论文编号:org201004141521014922语种:英语论文 English地区:中国价格:免费论文

关键词:BusinessBehaviourMarket

MARKETING FUNDAMENTALS

Week 5b: Business Buyer Behaviour
Chapter Objectives
Discuss the various types of business markets
Identify the major characteristics of business customers and transactions
Understand several attributes of demand for business products
Recognise the major components of a buying centre
Understand the stages of the 本论文英语论文网www.51lunwen.org整理提供business buying decision process and the factors that affect this process
Describe industrial classification systems and explain how they can be used to identify and analyse business markets

Business Markets
Business Markets consist of individuals or
groups that purchase a specific kind of
product for resale, direct use in producing
other products, or use in general daily
operations

The four categories of business markets are:
1.
2.
3.
4.

Business markets (cont’d)
 Producer Markets

Individuals and business organisations
that purchase products to make profits
by using them to produce other
products or ________them in ___________

Reseller Markets
Intermediaries who buy _________goods
and resell them for profit
Wholesalers purchase products for resale to retailers
Retailers purchase products and resell them to final consumers
Government Markets

Commonwealth (or Federal), State
and local governments

Purchase a broad variety of goods and services
Public accountability results in complex buying procedures requiring formal tenders, public bids and negotiated contracts

Institutional Markets
Organisations with charitable,
educational, community, or other
non-business goals

E.G….

Dimensions of marketing to business customers
Types of Business Purchases
___________ purchase — an initial item purchase to be used to perform a new job or solve a new problem
___________purchase — the routine本论文英语论文网www.51lunwen.org整理提供 purchase of the same products
__________rebuy purchase — a new-task purchase that is changed on subsequent orders, or when the requirements of a straight rebuy are modified
Business (Organisational) Buying Behaviour
The purchase behaviour of producers, government units, institutions and resellers

__________________
The people within an organisation who make business purchase decisions.
Who?...


Dimensions of Marketing to Business Customers (cont’d)
Stages of the Business Buying Decision
Process include:
Problem Recognition — arises under a variety of circumstances, both internal and external
Development of _________________— buying centre participants assess the problem or need and determine what is necessary to resolve or satisfy it


Business Buying Decisions (cont’d)
Stages of the Business Buying Decision
Process include:
Problem Recognition — arises under a variety of circumstances, both internal and external
Development of _________________— buying centre participants assess the problem or need and determine what is necessary to resolve or satisfy it
___________for and Evaluation of Potential Products and Suppliers — looking at all available sources of information.  This can involve:
Value Analysis: An evaluation of each component of a potential purchase
Vendor Analysis: A for本论文英语论文网www.51lunwen.org整理提供mal systematic evaluation of current and potential vendors
Selection of Product and Supplier
Multiple So论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/2 页首页上一页12下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号