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Proposed topic: the Chinese Tea Company Strategy to Enter Tea Market of United Kingdom

论文作者:英语论文网论文属性:报告 Report登出时间:2012-05-16编辑:tinkle点击率:2815

论文字数:2563论文编号:org201205161518128448语种:英语 English地区:英国价格:$ 22

关键词:The United Kingdom tea markettea marketshistory

摘要:The United Kingdom tea market is one of the most important tea markets in the world. Drinking tea is an important part of the life in United Kingdom, and it has a long history in United Kingdom.

论文题目:中国茶进入UK市场(请翻译英文)
论文语言:English
论文专业:Marketing
字数:2500字
学校国家:U.K.
是否有数据处理要求:否
您的学校:University of Hertfordshire
论文用于:Master Research Proposal 硕士开题报告
补充要求和说明:

1.0 Abstract
The United Kingdom tea market is one of the most important tea markets in the world. Drinking tea is an important part of the life in United Kingdom, and it has a long history in United Kingdom. So the tea market of United Kingdom is well developed. On the other hand, the United Kingdom tea market is the re-exporting tea market in Europe for a long time. As one of the most important collecting and distributing centre of the tea in the world, the United Kingdom tea market attracts much attention https://www.51lunwen.org/ygslw/2012/0201/1028584106.html  of many countries which can produce the tea. China is one of them. Many Chinese tea companies want to exploit the United Kingdom tea market. But most of them can not find the right strategy to finish the objective. The goal of this research is to help the Chinese tea companies to choose the right strategy to exploit the United Kingdom tea market.

2.0 Background of the Tea Market
2.1 Brief Introduction of United Kingdom Tea Market
2.2 The Characteristic of United Kingdom Tea Market
2.3 The Origin place of United Kingdom Tea Market
2.4 The Situation of the Chinese Tea Exporting
3.0 Research Objective
4.0 Theory Analysis
5.0 Research Methodology
6.0 Result Discussion

7.0 Limitation & Improvement
To achieve the objectives of this research, the questionnaire should be designed, https://www.51lunwen.org/ygslw/2012/0201/1028584106.html  especially those questions which aiming at identifying the strategic models should be designed. To make a format chart to quantification research if necessary, even the classification of strategic models should be proved to be effective to Chinese tea companies. And the question setting should be discussed in more detailed issues, such as how to identify the effectiveness of the questionnaire.

8.0 References
Agomn, Tamir, Hirsch, Seev. (2006). Multinational Corporations and the Developing Economics: Potential Gains in a World of Imperfect Markets and Uncertainty. Oxford Bulletin of Economics and Statistic. Vol 41, p244 – 263 https://www.51lunwen.org/ygslw/2012/0201/1028584106.html

Alan Rugman. (2005). Economics of Internal Markets. Bulletin of Economic Research. Vol 38, p101 – 118

Bryman. (2008). Social Research Methods. Oxford: Oxford University Press

Hirsch, Seev. (2003). An International Trade and Investment Theory of the Firm. Oxford Economic Paper. Vol 28, p113 – 135

Hymer. (1988). The International Operations of National Firm. The MIT Press, Cambridge, Mass, Previous Unpublished Ph. D Dissertation.

Hymer, Stephen. (1998). The Multinational Corporation and the law of Uneven Development Economics and the New World Order. New York: World Law Fund https://www.51lunwen.org/ygslw/2012/0201/1028584106.html

Horst Thomas. (2002). The Simple Analytics of Multi-National Firm Behavior in International Trade and Money. Toronto: University of Toronto Press

Horst Thomas, Rudden Eileen. (2002). How Global Company Win Out. Harvard Business Review. Vol 12, p 98 – 108 https://www.51lunwen.org/ygslw/2012/0201/1028584106.html

Tiger Li. (2005). A Classification and Assessment of Research Streams in International Market. International Market Review. Vol 4, p 251 – 277

Xuwei Wang. (2009). Introduction of United Kingdom Tea Market. Economic Information of Tea. Vol 5, p 23 – 25

 

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