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论文作者:英语论文网论文属性:调研报告 Research Proposal登出时间:2012-07-24编辑:bloger点击率:5861
论文字数:6004论文编号:org201207241657227696语种:英语 English地区:英国价格:免费论文
摘要:作者是一位英超迷,本文他对英超历史做了详细介绍,同时对足球德比营销策略做了系统论述,如西班牙德比,英国德比等。通过这篇文章我们将不仅对英超本身有更深的了解,同时还将对其营销策略有更深刻的认识。
General Marketing Strategy
Many companies invest on football clubs in order to make profits. Like many profit making companies does, in order to make profits, football clubs advertise in various ways. But in most cases, just like this, through their own websites they advertise their matches, commodities and other additional profit making items.
(webside of Manchester United Football Club)
Derby Matches Worldwide
In this part, let me just list few of them, for listing all of them would be space wasting or worthless to know of.
Korea
- Seoul National Capital Area Derby - FC Seoul v Suwon Samsung Bluewings - Football
- Honam Derby - Chunnam Dragons v Jeonbuk FC - Football
- Ulsan Derby - Ulsan v Ulsan Hyundai Mipo Dockyard - Football (FA Cup)
- Industrial Derby - Ulsan v Pohang Steelers - Football
- Gyeongin Derby - FC Seoul V Incheon United - Football
Spain
- El Clásico - Real Madrid v Barcelona - football
- Andalusian Derby - Sevilla FC v Real Betis
- Catalunya Derby - Barcelona v Español
Although there are much more derby matches, again, I believe listing all of them would be wasting of my space limit. So I only mentioned those in South Korea, as it is my mother nation, and Spain, for its league is one of world's 4 largest leagues.
Derby Matches in England
Likewise, let me name just few of derby matches within England, because listing all of them would be too much, for football clubs there call their matches derby matches themselves even in the 4th division of the English League!(although they are as good as amateurs.)
- London Derby - Arsenal FC, Chelsea FC, Tottenham Hotspur, Fulham FC West Ham United, Charlton Athletic, Crystal Palace FC
- Birmingham Derby - Aston Villa v Birmingham City FC
- Manchester Derby - Manchester United v Manchester City
- Liverpool Derby - Liverpool FC v Everton FC
Marketing Strategy through Derby Matches Worldwide
Like I said before, I am in short of space to write on. So let me just show one example of how football clubs make marketing strategies through derby matches. Here is an example of El Clásico.
This is from the official website of Barcelona FC. Here, I was able to find out an independent web page to elaborate on El Clásico. It makes people to feel the enthusiasm and get interested in the match itself. Thus making people involved in the match and buy the ticket for it. As you can see from the picture, it updates the latest match of El Clásico, or it makes the most remembered match remained so that people can enjoy its enthusiasm.
Marketing Strategy through Derby Matches in EPL
Due to a shortage of paper as I am only allowed to write all things in 10 pages, in this part, let me introduce two pictures that can radically show how derby matches in England is like and how football clubs market in the market in order to hook people's attention.
There is a football player Tevez, who originally played for Manchester United. As you can see in the second picture, he is playing for Manchester United with his number 32. Ironically, this picture is used in the first picture, which is from the advertisement of Manchester City. How? Here is an amazing fact; Tevez moved to Manchester Ci本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。