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市场调查研究报告-对美国中国式餐馆顾客满意度和行为意向的调查研究 [9]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2014-08-08编辑:felicia点击率:19651

论文字数:6683论文编号:org201408071841508197语种:英语 English地区:中国价格:免费论文

关键词:市场调查研究报告客户满意度行为意图中国餐馆customer satisfactionbehavioral intentions

摘要:本文是一篇市场调查研究论文(marketing research proposal)。美国是一个多元文化和多民族的国家,在美国市场,美国民族食品市场年销售额750亿美元,65%左右是归因于餐饮业,然而,民族餐馆的快速增长是由多方面的原因引起的。随着生活方式的变化和外出就餐变得越来越普及,许多客户强烈要求新口味,体会不一样的味觉享受。本文对此进行了调查研究。

be checked. Primary source data can help the help to avoid incorrect or approximate information to learn and present further on, there is no need for the author to check it before including it in the dissertation.


Also, Face to face interview can also help the author to conduct the interviews on time. The appointments must be made on time and dates are set, interviewees will not have chance to put off the interviews.


Finally, it is an interesting process for the author. Sitting with a lot of books or magazine articles in the learning centre sometimes does not arise any interest in the author and the creativity in this case is poor, but to go out and to speak with people makes impressive ideas and final work can differ a lot.


Five Codes of Ethics:

The author of this dissertation will comply with five codes of ethics, and they will also be the limitations:

will not collect information in such a way that participants are not aware of it

will explain for what purpose information is required

will choose to interview random individuals and will not exert pressure of any kind on them

will not change information provided by participants

will maintain confidentially at the request of participants


The author will strictly follow the Five Codes of Ethics to avoid unnecessary misunderstanding that could develop between the author and interviewees. It is important to respect the interviewees' wishes if they have them. It is the best way to say “Thank You” to respect for the time they have devoted and the knowledge for the author.


Methodology:

‘Methodology is the philosophical framework with which the research is conducted or the foundation upon which the research is based. To word it differently, methodology is the rationale for the particular methods you use in your researching and in that type of research in general' says Berman (2006, p. 12). That means that methodology is needed to provide the author with the means to find the research needed for the written dissertation.


For the purpose of this research, the primary data will consist of two interviews and they will cover all three objectives, first, with one regular customer of ‘Dancing dragon restaurant' and the second with one member of the Chinese restaurant. The interviews will be conducted through email and telephone , and will be formal. There will be 10 questions. The interviews will give advice from people who have substantial experience in the industry.


Primary and Secondary Data:

Data can be drawn from both primary and secondary sources. A secondary source of information already exists and has been gathered by someone else. Official statistics, previous studies, journal, magazine and newspapers articles are all sources of secondary information, and will be used in the research project for findings, analysis and recommendations.


There are many styles of primary research - experiments, ethnographic research and surveys. Bedford (2006, p.61) defines ‘primary data which comes from the source at the time of the e论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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