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When we look at Ovi we see almost the same features. It is lightweight free to use program with a friendly interface that enables customers to buy music, movies and applications from the Ovi store, listen to music and synchronize their phones (Nokia phones). But here start the differences; first Ovi is described as a portal not as just a program, it gives access to the internet services that Nokia provides. Another difference is that iTunes provides only entertainment services, as for Ovi except entertainment they include email and messengers. Every day Nokia add to Ovi ne services making it a bigger and better portal. Nokia is going to attract their customers by giving them 12 months gratis period for using the portal and downloading music. They are able to download music from the catalogue of Universal Music International, the first company that signed a contract with Nokia. The company is following the road that iTunes laid. The advantage is that iTunes has a bigger music catalog at least for now. This can prove a turning point in the competition between them. We can say that Nokia won't give up that easily. By providing a portal service for their customers Nokia will enlarge their consumer base and by that will sell more headsets. The idea of combining all the social networks in one place will ease the user and help him get a full advantage from service. Nokia has another ace in their sleeve, Nokia maps is a service where you can find maps of different location, post pictures in real time and organize meeting with friends or business partners online. Nokia follows the trend of people that want to know where their friends are at the precise moment and Ovi gives them that. Ovi also takes the social service one step further by letting you access you own contacts, calendars, mail and files directly through the portal all you need is to access your profile and everything is there. The company brings the value creation to the consumer by letting him decide what he is going to do with the portal allowing adding of additional value to the mobile headsets.

 

As Apple tries to steal from the mobile phone business Nokia is answering the same way, by going after the mobile service market. Ovi can prove to be not only an additional value to the headsets that Nokia makes, but also to an iTunes killer. But the coin has two sides in one side this sound like a great business strategy, on other hand the bold approach that Nokia makes can trip them in their tracks. In the end Ovi and iTunes services are aiming at different markets: Apple to its smaller but brand-loyal group of smartphone users, and Nokia at countless millions of its own smartphone and handset users. Success depends on how you define it. Nokia is entering a market where not only Apple is a big competitor. Google, Microsoft and many of the cellular operators provide similar services and no one expects companies like orange, sprint and AT&T to sit back and leave Nokia doing what they want. In 2007 Vodafon announced that they agree to distribute a range of Nokia devices carrying Nokia's Ovi Internet service. That was a major breakthrough in mobile entertainment. Soon after that Nokia made an offer to Apple to include iTunes in their Ovi portal. Maybe just a PR move, but effective. The media turned their attention to the rising star (Ovi). The mana本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。