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gement team of Nokia made a move similar to the move that Microsoft made 20 years ago when they were fighting for survival, releasing their operation system. And of course is you want to change the world of mobile services you need to include the best in your work (Like Steve Jobs).

 

The concept of Ovi is circling around the vision and the promises that Nokia claims to follow. Their vision states 'Our vision is a world where everybody can be connected' and the 'door' (Ovi from Finnish) does just that. As the slogan says it 'connects people' providing an easy way to contact your closest friends not only by calling them, but also by communicating in facebook, tweeter and so on. Ovi makes possible to synchronies meeting and messages through your computer and phone ensuring that you will be up to date every time you open your Ovi portal.

 

In conclusion we can say that Nokia is taking a positive but risky path. Entering a market where they are not that well developed can be tricky but as we can see from the history of the company - entering markets that are unknown is their specialty. If they can start from lumber mill and finish as the biggest mobile phone seller, then there isn't going to be something that can stop them realizing their ideas, as I said earlier success depends on how you define it. Ovi is an idea with a great potential, users want something that can save them time and easy their work. Also the new trends show that social networks are getting more and more popular every day, which means that people like to stay in touch with friend and relatives in the simplest way possible and Ovi makes just that - it offers simplicity. As George Linardos, Nokia’s vice president of products and media, said at a conference Barcelona – Ovi Store formed part of Nokia’s strategy to turn mobile content into a mass medium, and thus to catalyze sales of new handsets. As for iTunes killer, Ovi will not be able to push iTunes aside. Apple has a big brand loyal consumer base that won't change to anything else that is not produced from Apple. Because of the years that iTunes was conquering the market, it won't be possible to just push it off.

 

Ovi also made a revolution by signing a contract with Vodafone. This shows that cellular operators are able to adapt and change. This gives us hope that soon we will see more open market with different services to chose from, when we are talking about mobile internet service portals. The strategic design to allow independent developer so write applications for Ovi (inspired from the natural process that Apple made with their iTunes) will prove probably the smartest for Nokias success in this task.

 

When we hear the name Nokia, we hear the echoes of the brand's history. When we look back we see the ups and the downs in their path to success. Every single one of them marked with a milestone in history. Ovi is going to be the milestone that defines the beginning of the change that Nokia started. Ovi is the key that has to open every door in front of Nokia.

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