mba essay范文:可口可乐在中国的营销 [4]
论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2016-07-25编辑:cinq点击率:5981
论文字数:3000论文编号:org201607251718592668语种:英语 English地区:美国价格:免费论文
关键词:MBA essay可口可乐市场营销
摘要:本文是留学生MBA essay范文,主要内容是介绍了可口可乐的发展过程,以及在进入中国市场的一系列营销方式。
bottlers, which are the majority of the whole business model. Coca-Cola does not have many offices world-wide for manufacturing, but do have executive offices. Coca-Cola sends expatriates out to deal with international sales. Glenn G. Jordan S. is the president of the Pacific Group for Coca-Cola, while Douglas Jackson is the President of the China Business Unit. Coca-Cola does not hire internationally for their executives and officers. For the Pacific Group, there are 2,900 executives working with 30,000 bottler employees. Coca-Cola states that 'people development' is the stable for long-term success. One way they 'develop' people is by sending them to Coca-Cola University, which is a virtual global university that teaches its employees everything they need to know.
Coca-Cola pays its Chinese employees based on a couple of factors. First they make sure that what they are paying their employees is competitive with other consumer goods companies. Coca-Cola also offers benefits such as housing and transportation allowances, supplementary life and accidental insurance, free annual physical check-ups, free lunches and beverages, and festival allowances. They offer medical programs for the whole family. Twice a year, rewards are handed to employees who contribute significantly to the Company and the communities in which they operate.
There are two ways in which Coca-Cola recruits new employees. First, they cooperate with local universities and business schools to directly go and recruit graduating students. Second, they post openings on their website to screen through hundreds of thousands of applications, which is later followed by a interview process if the resume was chosen.
Finance:金融:
Since Coca-Cola licenses out the bottling and selling of Coke, they do not have to invest intensively in foreign investments. Coca-Cola has such a strong brand name that it allows them to have the freedom to invest anywhere with just about absolute assurance Coke will sell and make a profit. Coca-Cola has the leeway to introduce new products, seeing as they make such an income from Coke that it covers any potential losses. Coca-Cola has made a net income of about $6 billion for the past 3 years, so money is not an issue when investing in new products.
Conclusion:结论
Overall, Coca-Cola has been and for a long time will be a very successful company in China and the rest of the world. One of the biggest reasons for this is Coca-Cola's consistency. They have a brand name with Coke that is recognized globally, and that will not go away from a long time unless they somehow hurt themselves publicly. Coca-Cola has realized that China is still a fast growing country, and has recently announced that they will open three new bottling plants in China. The new investments are set to cost $2 billion, which tops the total amount invested in now which is $1.6 billion. Coca-Cola tried to buyout Hong Kong-listed China Huiyuan Juice Group LTD, but was blocked by the Chinese government, which claimed that Coca-Cola was trying to set up a monopoly. Regardless what Coca-Cola's intentions may be, they are still a very smart company and have certainly staked their claim as being the best in the nonalcoholic beverage industry. As long as Coca-Cola stays consist with their flagship product Coke, the sky is the limit for the Company.
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