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atsApp. This messaging app was acquired by Facebook for a price of $19 Billion in February 2014.

The players of Social media industry internationally are also been engaged in the acquisition, right, left and center: Rakuten, a Japanese interned giant, acquired Viber in 2014 for $900 million. Alibaba acquired 18% shares in a china social network Weibo and about 205% share in Tango in 2014.

Competitive assets and competitive advantage of the company 竞争性资产与公司竞争优势

Competitive advantage is of very much critically significant for each and every business as it’s what differentiates a business from your competitors. Twitter launched their business with a distinguishing strategy that compared with social network rivals i.e. Facebook, Google plus and Myspace etc. The quality of flexibility was implemented through a distinguish communication method. Twitter is the leading active mode of social networking in which users can communicate with each other without knowing themselves (Tagtmeier 2009). Actually, Twitters allows the transmission of information to users to a lot of friends as well as strangers. Whereas on the other hand provides users friends, Twitter users can be friends with each other or be a follower simply. Additionally Twitter has started effective fee for users as well as advertisers by way of ‘’promoted tweets’’ in the year 2010. This implemented strategy was able to attract companies including virgin American, Starbucks, Bravo and Best Buy etc. to join in Twitter website (Mark & Parker 2011).

In order to be in touch with what’s going on in associated customer’s world, Twitter can be considered as excellent way:

What are customer promoting’s
The support Causing
Hosting events by customers
Conferences the customers are attending
Awards the customers are receiving
Expansion and/or Hiring plans
There exist mainly two keys to develop successful strategic partnerships firstly including giving ad secondly top of mind.

Formulating a Twitter List of all the associated strategic partners can assist you in both these aspects. It will also enable you a simple way to be connected between face-to-face meetings and phone calls.

One of the prevalent topics named “Inbound marketing”; we would all appreciate to have a number of customers hammering our door. A lot of businesses are unable to meet their targeted goals with an inbound=d approach only. This could be considered correct in the initial phase of forming an inbound system. Even if a business holds a mature inbound system of marketing in position, top sales people even now like to hunt. They have in mind their “Dream 10″ or “Top 100″ aspects which they follow pro-actively.

A large number of industry experts, those who use to write books and speak at conferences, are actively available on twitter. They frequently share their current thinking’s, trends, research they are viewing etc. In real time, be ‘’in the know’’, by way of forming and monitoring a list of all of these experts.

Moreover, as a unique feature of twitter- “real time sharing”, the leading advantage which set competitively Twitter distant from its major competitors concerned a large number of peoples to join. In real time manner, a user is able to share anything. Others have an option to follow this particular user if they like him and also have a numb