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provided the development of e-commerce with a favorable opportunity. The financial crisis from 2008 to 2009 has created a significant impact on China's SMEs and people's daily lives. In this case, companies were more willing to open up sales channels by using e-commerce, individuals also tended to purchase goods with more reasonable performance price ratio through the network, therefore, the financial crisis provided the development of e-commerce with opportunities. In addition, from the second half of 2009, the economic environment was getting better, business, enterprises’ and people’s personalhttps://www.51lunwen.org/mba/2012/0604/1814496276.html  confidence have been enhanced, there was a more favorable momentum for the development of e-commerce. Then, the environment for the development of e-commerce was gradually getting better. During the past two years, on the one hand, the Chinese government paid more and more attention to e-commerce and introduced a series of policies to encourage and support its development, which accelerated the development of e-commerce of enterprises’ throughout the country; on the other hand, enterprises’ awareness and utilization of e-commerce have been deepened, the network became a new channel of marketing. In addition, individual consumers’ purchasing habits and concept through the network were come into being, e-commerce-related facilities were improved, the overall environment for the development of e-business is very positive.

 

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