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Chapter 1 Introduction

1.1 Background of the Study
Human beings have always been pursuing and creating beauty since ancient times.Nowadays, beauty products have become an indispensable part for people, especially forwomen, which leads to the widespread beauty advertisements. The purpose of advertising isto attract audiences’ attention and arouse their interests, then raise their desire to buy theproducts and finally persuade them into action. Since most audiences will not spend muchtime in reading the advertisements, if advertisers want to attract and persuade the audiences tobuy the products in short time, they have to make the form and content of advertisementattracting and easy to understand. Gradually, advertisement has formed its own discoursepatterns.Problem-Solution pattern, first explored in detail by Winter(1976) and then furtherelaborated by Hoey (1983) , is one of the typical discourse patterns, and is usually applied tonarratives, expositions, argumentations and advertisements. Many researchers have done astudy of Problem-Solution pattern in different topics, such as, the Problem-Solution pattern inresearch article abstracts by Zhang Linlin (2011), a contrastive study of Problem-Solutionpattern in Chinese and English hard news by Wu Jing (2013), a contrastive analysis ofProblem-Solution pattern in English and Chinese folklore texts by Zhang Ye (2012). Certainly,there are also some research of Problem-Solution pattern in advertisements, however, theresearch of Problem-Solution pattern in the same register, like beauty advertisements, is rare,let alone the contrastive analysis of it.
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1.2 Research Objectives and Questions
Thus this thesis will choose 30 Chinese beauty advertisements and 30 American beautyadvertisements with Problem-Solution pattern in fashion magazine cosmopolitan, the Chinesecontinent version and American version, and then make a contrastive analysis from theperspective of Problem-Solution pattern, both at the macro-level and micro-level. This thesisattempts to answer the following questions:Research questions:1) What are the similarities and differences of the Problem-Solution pattern in Chinese andAmerican beauty advertisements in fashion magazine at the macro-level, i.e. from theperspective of the frequency of each element, the characteristics of the Problem andResponse element and the general pattern of the elements?2) What are the similarities and differences of the Problem-Solution pattern in Chinese andAmerican beauty advertisements in fashion magazine at the micro-level, i.e. from theperspective of the lexical signals and clause relations?3) Why do differences of the Problem-Solution pattern exist in Chinese and Americanbeauty advertisements in fashion magazine?
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Chapter 2 Literature Review

2.1 Discourse Pattern
Discourse pattern, as the macro-structure of discourse, has been explored by manyresearchers, like Winter (1971), Hoey (1983), McCarthy (1991). They all give their ownunderstandings of discourse pattern, and at the same time the classification of it.When it comes to relations, what first occurs to us is that the inter-relationship betweensentences in a discourse. However, non-adjacent sentences can also be linked together insome ways, either by conjunctive words or by lexical words. And when this happens,discourse patterns emerge. Actually speaking, the unit th本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。