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[Abstract] Advertising may be described as the science of arresting the human intelligence long enough to get money from it. It is thus clear that advertising has played a decisive role in today’s business world. The issue of whether advertising languages are attractive and persuasive or not has be
论文类别:广告英语人气:8926论文属性:短文 essay加入时间:2009-04-13免费论文 Free Thesis
ABSTRACT Circumstance is very important in influencing people’s life and personality. And also, it is important in learning language. As a compulsory course for junior and primary students in China, English is becoming more and more important. But the problem is how to learn English efficiently. L
论文类别:英语语言学人气:6597论文属性:短文 essay加入时间:2009-04-13免费论文 Free Thesis
Abstract With the rapid development of Chinese tourism industry, more and more foreign tourists have come to China. Although not all foreign tourists are from English-speaking countries, English, as a common language in today's world, has become the most important medium of communication when i
论文类别:文化交流人气:37423论文属性:短文 essay加入时间:2009-04-12免费论文 Free Thesis
I. An introduction to Advertising 1. Definition: American Marketing Association (AMA) defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” Today,
论文类别:英语翻译论文人气:33128论文属性:短文 essay加入时间:2009-04-11免费论文 Free Thesis
Abstract English also has many idioms as other languages. Usually, Structural stability and semantic unity are considered as the two characters of English idioms. And the elements of English idioms can not change a little even an article. That is to say we can’t change the elements and the word or
论文类别:文化交流人气:14027论文属性:短文 essay加入时间:2009-04-10免费论文 Free Thesis
Abstract Nowadays, we are endlessly bombarded with all kinds of advertisements through various media such as magazine, newspaper, TV, radio, poster and internet, etc. Advertisement takes an important part in modern life, with its special magic power, prompting social and economic development. In i
论文类别:广告英语人气:43570论文属性:短文 essay加入时间:2009-04-10免费论文 Free Thesis
Abstract Sexism in English language has launched along with the vigorous development of women’s liberation movement since the end of 1960s. As a mirror reflecting the society, language images the social views and values. Sexism in society is thus inevitably reflected in the use of language. The
论文类别:文化交流人气:33493论文属性:短文 essay加入时间:2009-04-10免费论文 Free Thesis
Abstract The background of the thesis exists in the various environments of society. With the development of our modern society, many countries, China has already stepped into the line of the world for years. More and more people in the business or elsewhere are beginning to realize how important
论文类别:文化交流人气:16622论文属性:短文 essay加入时间:2009-04-09免费论文 Free Thesis
Analysis of the Contextual Meaningof English Words Abstract With the development of science and technology, more and more words appear to express new concepts, but not every concept has its own word. Therefore, many common words are used to express some new concepts, then a common word has its s
论文类别:文化交流人气:14355论文属性:短文 essay加入时间:2009-04-09免费论文 Free Thesis
Abstract Euphemism is a typical and common cultural phenomenon in both Chinese and English communities, which has a long standing history. Death euphemism, which plays a vital role in linguistics, is an important component of euphemism. The thesis tends to make a contrastive analysis of death euph
论文类别:文化交流人气:34932论文属性:短文 essay加入时间:2009-04-09免费论文 Free Thesis
Abstract: On the basis of the theories of psycholinguistic perspective in language teaching and communicative approach in language learning, this paper analyses briefly some tangible errors for the Chinese students in their reading in line with the author’s own teaching experiences. The paper is an
论文类别:大学英语教学人气:8941论文属性:短文 essay加入时间:2009-04-07免费论文 Free Thesis
I. Introduction With the advent of "humanism" in the 60s of the 20th century, the conventional, authoritative teacher-centered instruction has given way to the learner-centered mode of instruction. Educators started paying attention to the impact that learners' affective factors (e.g., their fee
论文类别:大学英语教学人气:14329论文属性:短文 essay加入时间:2009-04-07免费论文 Free Thesis
Abstract: A word, phrase or sentence that has more than one meaning is said to be ambiguous. The paper is intended to study the definition and classification of ambiguity, the factors underlying ambiguity according to the research goal, method and criterion. Lexical ambiguity is associated with pol
论文类别:英语语言学人气:7261论文属性:短文 essay加入时间:2009-04-03免费论文 Free Thesis
Abstract: A word, phrase or sentence that has more than one meaning is said to be ambiguous. The paper is intended to study the definition and classification of ambiguity, the factors underlying ambiguity according to the research goal, method and criterion. Lexical ambiguity is associated with pol
论文类别:英语语言学人气:8213论文属性:短文 essay加入时间:2009-04-03免费论文 Free Thesis
On the Combination of Recitation and Communication in English Speaking [Abstract] Nowadays English plays an important role in China as well as in the world. Oral English especially counts for its own linguistic features. Luckily many teaching methodology and relevant theories provide strong basi
论文类别:大学英语教学人气:22425论文属性:短文 essay加入时间:2009-04-03免费论文 Free Thesis