Executive Report on Real Cool Cycles Development Strategy [3]
论文作者:51lunwen论文属性:课程作业 Coursework登出时间:2007-06-14编辑:点击率:5129
论文字数:4037论文编号:org200706141532531160语种:英语 English地区:中国价格:$ 33
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trategies, the pricing strategy is the one enjoying most validity because it takes most factors into consideration. However, the promotion aspect is not so suitable because it does not take the product public relation into consideration.
5.4 Feasibility of Options
Although options may be consistent with the mission and objectives, there may be other difficulties limiting the likelihood of success. For strategies of Royal Cool Bicycles, the feasibility of options is better. Internally, the corporate culture is favorable although externally the competitor is almost neck to neck with it. But by properly differentiating the products, options can be implemented as expected.
5.5 Business Risk
l Royal Cool Bicycles currently make one type of hike for the Adventurer market and have 80 staff and the capacity to manufacture about 15,500 hikes annually.
l Cash flow analysis
Operation cash flows USD 38 m
Investment cash flows USD 7 m
Finance cash flows USD 10m
Net Change in Cash USD 5 m
Starting Cash USD 13 m
Ending Cash USD 72 m
l Break-even analysis
Revenue USD 15.5 m
Direct Cost USD 9 m
Gross Margin USD 5 m
Indirect cost including depreciation USD 3 m
Net income before tax USD 4 m
Net income after tax USD 3 m
l Balance sheet
Total equity USD 17m
Assets USD 33M
Liabilities USD 16m
6. Reflection of the implementation of strategies
6.1 Organizational structure and design
6.2 Centralization or devolution
6.3 Implementation strategies
7. Conclusion
References
1. Coulter, M.,2002. Strategic Management in Action. Pearson
Education Ltd
2. Gould, M. and Campbell, A.,1987. Strategies and Styles. Blackwell.
3. Handy, C.,1993. Understanding Organizations. London: Penguin.
4. Harris-Jones. J., 1998. The Management of Corporate Risk: a framework for directors. London: The Association of Corporate Treasurers
5. Johnson, G. and Scholes, K.,2002. Exploring Corporate Strategy. Pearson Education Ltd.
6. Lynch, R., 2000. Corporate Strategy. Pearson Education Ltd
7. Prahalad, C. K. and Hamel, G.,1990. The core competence of the corporation. Harvard Business Review. May-June.
8. Porter, M.,1980. Competitive Strategy. Free Press.
9. Walking, A.,and Glendon, I.,1998. Managing Risk. London: International Thomson Business Press
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