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Table of Contents 1.Overview.. 3 2.Growth Strategies of Media Conglomerates. 5 Merger and Acquisition. 5 Globalization. 7 3.Benefits of “Being Big”. 8 Economies of Scale. 8 Economies of Scope. 8 Synergy. 9 Windowing. 10 4.Penetration of Foreign Markets. 11 Direct Export 11 Format Licensing. 12 Direct Foreign Investment 12 Joint Ventures or Co-Production. 13 Reference. 14 Reference Albarran, A. B. (2002). Management of Electronic Media (2nd.ed.). Belmont, CA: Wadsworth Publishing Company. Alger, D. (1998). Megamedia. Lanham, MD: Rowman & Littlefield Publishers. Croteau, D. and Hoynes, W. (2001). The business of media: Corporate media and the public interest. Thousand Oaks, CA: Pine Forge Press. Demers, D. (1999). Global media: Menace or messiah? Cresskill, NJ: Hampton Press. Doyle, G (2002). Understanding Media Economics. London: Sage Publications. Dupagne, M. (2000). Factors Influencing the International Syndication Marketplace in the 1990s (pp. 3-29). Journal of Media Economics. Fall. Farhi, P. (1999, March 13). Taming movies’ Titanic costs. Washington Post, p. E1 Gershon, R. A. (1997). The transnational media corporation. Mahwah, NJ: Lawrence Erlbaum Associates. Griffiths, A.,& Wall, S. (2005). Applied Economics (8th ed.). Harlow: FT Prentice-Hall. Hong, J. (2006). The internationalization of television in China: The evolution of ideology, society, and media since the reform. Westport, CT: Praeger Publishers. Litman, B. R. (1998b). The motion picture mega-industry. Needham Heights, MA: Allyn & Bacon. Owers, J., Carveth, R.,& Alexander, A. (1998). An introduction to media economics theory and practice. In A. Alexander et al. (Eds), Media economics: Theory and practice (2nd ed.) (pp. 1-43). Mahwah, NJ: Lawrence Erlbaum Associates. Owen, B. M.,& Wildman, S. S. (2003). Video economics. London: Harvard University Press. Ozanich, G W.,& Wirth, M. O. (1998). Mergers and acquisitions: A communications industry overview. In A. Alexander et al. (Eds), Media economics: Theory and practice (2nd ed.) (pp. 95-107). Mahwah, NJ: Lawrence Erlbaum Associates. Segrave, K. (1998). American television abroad - Hollywood’s attempt to dominate world television. Jefferson, NC: McFarland & Company, Inc. Turow, J. (2004). Media systems in society. White Plains, N.Y: Longman. 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。