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…………………………………………………………………. 31
3.7 Conclusion…………………………………………………………………………………….31
Chapter IV Findings and discussion……………………………………………………………31
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4.3 Summary………………………………………………………………………………………50
Chapter V Conclusion…………………………………………………………………………...52
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5.3 Limitation and further research………………………………………………………………..56
5.4 Implications……………………………………………………………………………………56
References………………………………………………………………………………………...57
Appendix 1……………………………………………………………………………………….65
Appendix 2……………………………………………………………………………………….66

Implications启示

In short, the significance of this paper is that, firstly it analyzed the external market environment of CIPFF and its strengths, weaknesses. Secondly, it understood of the present situation of the event marketing, from four aspects: a protracted nature, integrity, risk control and event selection to explore the strengths, weaknesses in its event marketing. Thirdly, it discussed the problems existing in on the integrated marketing of the festival. Finally, it brought forward recommendations on the event marketing of the Festival.

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