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m, stable strategic behavior, therefore daily said market into the general refers to the investment in. Foreign direct investment is to show the enterprise market into foreign investment, and establish production organization. It includes transnational merger, foreign joint ventures and new investment and other forms. Advantage through merger and multinational enterprises, can enter the new production management field or a new regional market. The near ten years, merger of global capital has become the main form of direct investment.
Joint venture refers to two or more enterprises of the new joint venture enterprise, thus to enter a new market, develop new business. According to the McKinsey study of relevant personnel, the strength of the company affiliated company, its successful opportunity is bigger, the success rate can be in 67% or so, In two financial weak established between the company's affiliated company, its success rate is only 39%; And in those who bring a partner the function of another partner greatly exceed the affiliated enterprise, only one third of success. The great advantage of the joint venture is beneficial to both sides of joint venture in products, technology or management in mutual cooperation and complement each other, foster, obtain enterprise strategic advantage, forming a strategic alliance and avoid their weakness and inferiority of "strategic gap". New investment refers to the existing enterprise through the investment activities and start a new business entity to enter a new market. The biggest advantage is that new investment, can make full use of multinational enterprise existing resources, make new businesses in the equipment, technology, management based on a high starting point, and avoid annexing risks and the old and new management system of conflict and friction. But compared with the multinational merger, also has some negative factors, the main investment cost is higher, to enter the market over a long period of time, vulnerable to the blockade in the enterprise and revenge. Especially in the slow growth of the industry, the scale of the new investment in the industry often chronic excessive competition and the flow of the assets of the trap. Enterprise limited resources once put into foreign markets through the new way, if the project fails, high specificity illiquid assets, and may be unable to quit and the loss occurs, the worse the liquidity of assets loss may be the greater the.
Enterprise to enter the market way is not unchangeable, market development process tend to have the evolutionary and innovative features. In the process of enterprise internationalization was especially obvious. Most of the industrial enterprise in before international operation, international market access to the choice of the ways of took the "first easy to escalate, after" strategy, general enterprise common market into the logic is: pure domestic trade-through the middlemen indirect exports--the enterprise to direct export-the establishment of overseas sales division, the establishment of overseas branch transnational production. In developing the foreign business, most of the company is through and independent agents cooperation deal with the first batch of export business, usually to psychological distance is nearly (i.e. language and social customs, traditional habits relatively close) country exports. If the lead-up to victory, the company will hire more agent to other countries expand, and set up a 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。