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摘要：企业国际化经营，是指企业积极参与国际分工，由国内经营发展为跨国经营的行为。在这期间企业应根据国际化的不同特点和不同阶段，选择国外市场的进入方式，并适时进行市场进入方式的调整与转换，这对企业实施“走出去”发展战略和发展国际化经营，都是至关重要的。本文从企业国际化经营的动因与主要模式出发，分析了瑞典国际企业国际化经营的主要动力，找出了我国企业国际化经营的可借鉴之路。

Sweden enterprise of international business management research

Enterprise of international business, it is to point to the enterprises to actively participate in the international division of labor, from domestic business development for multinational business behavior. In this period, according to the international enterprise should different characteristics and different stages, the choice of the way into the foreign market, and timely market entry way adjustment and conversion, the enterprise of "going out" development strategy and development of international business, are all very important. This paper, from the enterprise of international business, the causes and the main mode, we analyzed the Swedish international enterprise international operation of the main power, find out the our country enterprise of international business of can draw lessons from the road.

Keywords: international operation, development strategy, the competitive advantage

A. Sweden enterprise of international business, the causes and the main mode 4
(a) enterprise of international business motivation of 4
(2) the Swedish international business enterprise main mode 6
2. Sweden enterprise of international business consideration of the seven
(a) product features and international demand of 7
(2) the costs and benefits of internationalization of 8
(3) cultivating competitive advantage of 8 ability
3. Sweden enterprise of international business case analysis 9
(a) the case analysis and IKEA
(2) H&M's case analysis 11
(3) SONY-ERICSSON case analysis of 12
4. Sweden enterprise of international business their inspiration to China 13
Reference 15

A. Sweden enterprise of international business, the causes and the main mode
(a) the motive of the business enterprise internationalization
Enterprise to enter the international market are the main forms of international trade and foreign direct investment (FDI) two kinds big, concrete and include indirect exports, direct export, transnational merger, joint ventures and new investment five types. Indirect exports is through the middlemen or agent make the enterprise products to enter the international market. In the initial stage of indirect exports, some enterprise (especially a few small enterprise) often just to complete the international order negative, does not actively look for export opportunities, not even the international market consciousness. By adopting indirect export form, the enterprise to set up sales channels, less investment, and market entry and exit are very easy, it risks borne also less, but most profits may be middlemen earn, and the enterprise can not directly master tourists, unable to control the market first-hand information, easy disciplined by others. Direct export is to show the enterprise to set up sales abroad through the organization and sales channel, make its products to enter the international market. In the direct export, the enterprise to set up all kinds of sales network, there must be some investment, to take greater risks, but the potential income will be more big, at the same time it can directly master tourists, grasps the market first-hand information and direct trade is the main defect of transaction cost is higher, and vulnerable to various trade barriers of interference.
And indirect trade, such as direct trade into the way in, the investment is the enterprise market into long-ter本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。