英语论文网

confidence are the media ads of the various companies. As they fight for market share, that battle is being conducted over the airwaves and newsprint.

It is hard not to notice the mobile phone advertising campaigns in Pakistan.

The mobile phone and services advertisements are in the media, on billboards and everywhere else imaginable. The quality and aggressiveness of the advertising campaigns indicates the level of effort to gain market share. According to studies Pakistan had been adding 2 million subscribers each month in 2006.

The market segments mobile companies are targeting include:

tech-savvy youth

business users (due to the their higher average revenue per user)

first-time subscribers in remote and rural areas

previously ignored segments, for instance housewives and women

Mobile Cellular Services (as on 27 March 2009)

Monopoly

Merits

May be appropriate if natural monopoly

Encourages R&D

Encourages innovation

Development of some products not likely without some guarantee of monopoly in production

Economies of scale can be gained – consumer may benefit

Demerits

?Exploitation of consumer – higher prices

?Potential for supply to be limited - less choice

Potential for inefficiency – X-inefficiency – complacency over controls on costs

Perfect Competition

Merits

High degree of competition helps allocate resources to most efficient use

Price = marginal costs

Normal profit made in the long run

Firms operate at maximum efficiency

Consumers benefit

Demerits

New idea? – Firm makes short term abnormal profit

Other firms enter the industry to take advantage of abnormal profit

Supply increases – price falls

Long run – normal profit made

User’s Feedback

Sample questionnaire

RESPECTED SIR / MADAM

Following questioner is about research project.

We assure you that the information provided by you will be kept confidential we will be thankful to you for your corporation.

NAME: ________________________________________

AGE:__________ GENDER:______________

QUALIFICATION:________________________

JOB DESCRIPTION:________________________

Sr.#

Question

Yes

No

1

Do you prefer to sending greetings via

Telecommunication?

2

Is mobile to you is necessity or just for sake of having a mobile?

3

Do you think mobile become a status symbol?

4

Do you think mobile is good for children?

5

Do you think cells phone are increasing street crimes?

6

Do you think cell phones have lessened the gap between rich and poor?

7

In any situation you prefer to use cell phone?

8

Do you check the call records of your children?

9

Are call rates nominal or high本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。