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The source text, Marketing Management of Geographically Remote IndustrialClusters, is an academic text co-authored by George Tesar and Jan Bodin. Thetranslation of the book was completed by a team, which includes the translator andtwo other classmates. The translator started the translation project in early January2019 and completed by the end of May 2019. The translation process includes sourcetext analysis, initial translation, proofreading, and finalization.

1.1.1 Background

The source text of the translation project was entrusted to one of the author’salumni, who majors in Business Administration. The author of this report wasprivileged to be invited to be a co-translator, being responsible for the translation ofCases 9-16 of the source text. The present report is based on the translation of Cases11- 13.

The source text is the first one to cover marketing management issues ingeographically remote industrial clusters. It introduces a series of cases, including theformation of clusters, information gathering, marketing strategies and other aspects,which is of academic values.

In recent years, more and more scholars have used adaptation theory to guidetheir translation practice. Through this translation practice, the translator hopes todemonstrate the explanatory power and guiding role of the adaptation theory inacademic texts.

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1.2 The Source Text

The source text consists of approximately 26,500 English words. Cases 11-13 ofthe book Marketing Management of Geographically Remote Industrial Clusters arechosen for the present translation project.

1.2.1 About the author

The book is co-authored by George Tesar and Jan Bodin. George Tesar wasaffiliated as professor emeritus at Ume School of Business, Economics and Statistics(USBE). His researches focus on the internationalization of smaller high-technologymanufacturing enterprises and technology transfer of new products and ideas. Hisfamous works include Motivating SMEs to cooperate and internationalize: a dynamicperspective (2017), Changing Perspectives of Aggressive and Passive ExportersAmong Smaller Manufacturing Enterprises: a Longitudinal Analysis (2015), etc.

Jan Bodin is a Lecturer and Head of Marketing Section at the Ume School ofBusiness and Economics, Ume University. His researches focus on productsdevelopment in general, and the interaction between marketing, design, engineering,and production in particular.

1.2.2About the source text

This book is the first to cover marketing management issues in geographicallyremote industrial clusters (GRICs). It contains original cases that cover issues likecluster formation, information gathering, marketing strategies and operations, as wellas information technology. Examples in this book come from industries like textile &furniture, automobile, agro-machinery, food, wine, software, and managementconsulting. It tries to make people better understand the relationship betweenmarketing management and geographically remote industrial clusters.

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