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英国作业:万豪酒店的价值链 Value Chain of Mariott Hotel

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-07-28编辑:cinq点击率:471

论文字数:4000论文编号:org201707281349432347语种:英语论文 English地区:英国价格:免费论文

关键词:英国作业留学生作业价值链

摘要:本文是英国留学生作业范文,主要内容是讲述价值链的基本定义与内容,并且以万豪酒店作为研究对象,分析其价值链的相关内容。

我写这篇文章的目的是要对价值链的商业模式有一个完整的概念,以及如何将它应用到服务业这一快速增长的现代工业中,并带来许多挑战。
事实上,酒店是大约100年前开始的,并在不断的进步。这种商业模式将有助于我们理解价值可以被添加到一个公司为了让更多的顾客在旅游产品感兴趣,产生更多的收入。在第一部分中,我将介绍价值链及其活动遵循成本优势、差异化以及技术的重要性。在对两个好客的全球公司进行详细描述后,我将把价值链应用于酒店业,了解如何在酒店采取行动,并举例说明两家公司之间的比较,以及如何发展“增值”的理念。
价值链是一个传统的把阶段的业务流程的方式。价值链强调业务经理参与流程的各个方面,从供应商到客户的重要性。随着价值链的方法,功能边界被忽视,在许多组织中,现在接受的是,运营经理必须控制整个过程,从购买商品和服务到满足顾客的最后阶段。营销、会计、人力资源并没有出现在价值链中,但业务经理必须很有兴趣,也要参与组织的这些内部职能。

Im writing this assignment to give a complete idea about the business model of Value Chain and how can be applied into the hospitality industry which is a modern industry in fast growth with many challenges.

In fact hospitality is something started about 100 years ago and is in constant progress. This business model will help us to understand how value can be added to a company in order to involve more customers interested in a touristic products and generate more revenue. In the first part I will introduce the Value chain and its activities followed from cost advantage, differentiation and how important is the technology. After small description of two hospitality worldwide company I'm going to apply the value chain to the hotel industry to understand how takes action in the hotels with some example and comparison between the two company and how is evolving the idea of 'add value'.

Value Chain - Definition and its components 价值链定义及其构成要素

According to Wright (2004), Value Chain is a traditional manner of departmentalising stages of the business process. The value chain highlights the importance of the operational manager being involved in all aspects of the process, from suppliers right trough the customer. With the value chain approach functional boundaries are ignored and in many organisations its now accepted that the operations manager has to control the whole process from buying in goods and services to the final stage of satisfying the customer. Marketing, accounting, human resources are not showing up in the value chain, but the operational manager has to be interesting and to be involved in these internal functions of the organisation as well. (Wright and Race 2004)

Information technology is changing the way companies operates.

According to Porter (1985), cost leadership and product differentiation can be pursued simultaneously only under rare conditions.

If organisations are to achieve competitive advantage by delivering value to customers, managers need to understand which activities the undertake are especially important in creating that value and which are not (Johnson et all 2008) . The value chain concept is important to understand this describing the categories of activities within and around an organisation, which together create a product or service'. The concept was developed by Michael Porter with his book 'competitive advantage 1985' where the idea of value chain is based on the processe view of organisations, the idea of seeing a manufacturing or service organisation as system, made up of subsystems each with inputs, transformation process and outputs which involve the acquisition and consumption of resources (money, equipment, labour, land, buildings, management and administration).

The primary value chain activities are:

Logistics/ Inbound:the distribution of manufacturing after the raw materials are received and warehoused.
Operations: the transformation process of论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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