英语论文网

Relationship between loyalty card and customer loyalty
                 ---by the case of UK TESCO supermarket
 
Table of contents
1. INTRODUCTION 4
1.1 代写英国硕士论文RESEARCH BACKGROUND 4
1.2 RESEARCH SIGNIFICANCE 6
1.3 RESEARCH AIMS 7
1.4 RESEARCH METHODOLOGY 8
1.4.1. Standardized research 8
1.4.2. Case study 8
1.4.3 Research procedure 11
1.4.4 Summary 11
1.5 Research contents 12
2. LITERATURE REVIEW 14
2.1 THE MEANINGS OF CUSTOMER LOYALTY 14
2.1.1. Simply taking attitude and emotional orientation or conduct orientation as the drive elements of customer loyalty 15
2.1.2 Taking the dual orientation of attitudes and behavior as the drive elements of customer loyalty 16
2.1.3 Taking value orientation as drive elements of customer loyalty 17
2.2 THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND CUSTOMER LOYALTY 18
2.2.1 The meaning of customer satisfaction 18
2.2.2 Relations between Customer satisfaction and customer loyalty 19
2.3 LOYALTY CARDS 22
2.4 CUSTOMER LOYALTY DEGREE MEASUREMENT METHODS 24
2.4.1 Design of customer loyalty measurement indicators 24
2.4.2 Customer Loyalty Measurement Methods and Process Analysis 26
2.5 THE CUSTOMERS’ CONSUMER PSYCHOLOGY REVIEW 27
2.5.1 The connotation and characteristics of consumption psychological behavior 27
2.5.2 Customers purchasing process 31
3. RESEARCH METHODOLOGY 37
3.1 SAMPLES AND INVESTIGATIONS 37
3.1.1 Questionnaire design 37
3.1.2 Sample survey implementation 38
3.2 ANALYSIS METHODS 40
3.2.1 Descriptive statistics 40
3.2.2 Reliability Analysis 40
3.2.3 The validity of the analysis 41
3.2.4 Correlation analysis 41
3.2.5 Multiple Regression Analysis 42
4 .RESEARCH RESULTS AND ANALYSIS OF FINDINGS 43
4.1 THE MEASUREMENT MODEL 43
4.2 SAMPLE STRUCTURE 50
4.3 VALIDITY AND RELIABILITY ANALYSIS 51
4.3.1 Reliability Analysis 51
4.3.2 Validity analysis 54
4.4 HYPOTHESES TESTING 56
4.4.1 Correlation Analysis 57
4.4.2 Regression analysis 58
4.4.3 Test results 66
5. CONCLUSIONS AND RECOMMENDATIONS 67
5.1 THE RESULTS DISCUSSION 67
5.1.1 Factors that have greater impact and results Analysis 67
5.1.2 Middle impact factors and Analysis 69
5.1.3 Smaller effect factors and the results analysis 71
5.2 RECOMMENDATIONS 72
ReferenceS 74
APPENDIX 77
 
1. Introduction
1.1 Research background
In recent years, accompanied by the globalization of the world economy, the retail sector showing increasingly international, plus the continuous growth of the economies of developing countries, the market continues to expand and investment environment improves much, making many transnational retail giants to take aims to Britain with great potential markets. Britain has a growing number of large-scale chain stores, launching the so-called “loyalty programs”. There are many national chains of supermarkets which introduce such loyalty cards, such as Sainsbury’s and Tesco. Tesco is the first supermarket chain to launch loyalty card system; in the short period of two years after the launch there are over 10 mi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。