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英国论文题目：Briefing: Exercise 4: Alternative Research Methodology
论文语言：英语论文 English
论文专业：国际贸易
论文字数：1200
学校国家：英国
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论文用于：本科课程作业
补充要求和说明：
Briefing: Exercise 4: Alternative Research Methodology 这个是题目的要求，跟写的内容下面的 the research idea evaluation of a published research paper.Literature Review about Coca-Cola Company这三个题目是我自己的按照之前的课业要求写的，所以希望老师可以参考我之前写的内容写，因为课业是相互联系着写的，所以麻烦老师了的。

希望老师要用自己的话来写这篇文章，用自己的观点来阐述文章的内容，可以进行多一点的讨论。重点在于自己的讨论得出的结果。

我写的是可口可乐公司的，发给的附件里面是我之前的自己写的文章，这些文章全部是围绕可口可乐的一个主题写的，因为这个作业是一个总得主题，围绕着这个总得主题写，所以每一片文章都是连着写的，所以这篇文章的内容也是连着之前的主题跟内容写的，但是每次的内容都不相同，所以希望老师可以仔细阅读一下我之前的文章内容，不要写跑题了的，谢谢啦。

至少10个References

Alternative Research Methodology

1.0 INTRODUCTION
Coca-Cola's marketing strategy is successful through the sale. Coca-Cola Company believes that good products also need a successful promotion, which delivers to consumers with the brand of company and product through a variety of ways, and promote the users understanding, trust and buy products in order to achieve the enterprise to expand sales. The essence of marketing is the communication between promotion and those buyers and potential buyers of information Coca-Cola paid great attention to the role of advertising. Coca-Cola's advertising strategy played a vital role in the company's brand promotion and market development. Advertising is an important part of marketing strategy; it is influential, fast transmission of information. Advertising is the most effective mean to boost awareness, its purpose is to promote product sales, improve visibility, and ultimately to increase market share and increase economic benefits.

2.0 Research Methodology

3.0 Expected Findings/Analysis

4 References
1. "Brand Fact Sheet". Coca-Cola official website. 2008-12-01.
2. Houpt, Simon (October 4, 2011). "Apple cracks Interbrand’s best global brands top 10 list". The Globe and Mail (Toronto).
3. Geuss, Megan (October 2010). "First Coupon Ever". Wired 18 (11): 104
4 "Coca Cola Inventor was Local Pharmacist, Columbus Ledger". Retrieved 2011-03-13.
5 "Columbus helped make Coke’s success".[dead link]
6 "Coca-Cola- Our Brands". Archived from the original on 2010-01-18. Retrieved 2007-02-11.
7 Mark Pendergrast (2000-03-16). For God, Country and Coca-Cola. Basic Books. p. 25. ISBN 978-0-465-05468-8.
8 Hayes, Jack. "Coca-Cola Television Advertisements: Dr. John S. Pemberton". Nation's Restaurant News.Archived from the original on 2007-07-10. Retrieved 2007-01-21.
9 "The https://www.51lunwen.org/xgzy/2011/0822/1502383917.html Chronicle Of Coca-Cola". Archived from the original on 2010-01-18. Retrieved 2007-11-28.
10 Harford, Tim (2007-05-11). "The Mystery of the 5-Cent Coca-Cola: Why it's so hard for companies to raise prices". Slate. Archived from the original on 2007-07-10.
11 "Themes for Coca-Cola Advertising (1886–1999)". Archived from the original on 2010-01-18. Retrieved 2007-02-11.