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Studies on Mary Kay’s Marketing strategy in China
Abstract

Chapter ⅠIntroduction
Provide a full rationale for the choice of dissertation topic. It will be supported by current and relevant literature. It clearly states the aim & objectives of the dissertation. It will include the following points:
1.1 Background
1.2 Aim & Objectives
1.3 Outline the Structure of the Rest of the Dissertation

Chapter Ⅱ Literature review
The literature chapter will be a critical evaluation of the current literature relating to the subject of study, which will cover:
2.1 Introduction
2.2 Studies on the concept of marketing and marketing strategy
2.3 Theory of marketing environment
2.4 Theoretical analysis of consumer purchase behaviour
2.5 Market segmentation and target market positioning strategy
2.6 Gap

Chapter Ⅲmethodology
The methodology chapter will clearly explain what I have done, stage by stage and fully justified what methodological approach have been taken. It will provide information about sample and the rationale for the choice, this chapter will include:
3.1 Introduction
3.2 Sample Chosen
3.3 Methodological Approach & Procedures
3.4 Sample Analysis
3.5 Limitations of Approaches
3.6 Conclusion

Chapter ⅣFindings
This is a chapter which presents and analyses the findings of the empirical work clearly, systematically, consistently and in detail.

Chapter ⅤDiscussion & Conclusion
This chapter will discuss the findings systematically in relation to the research aim and objectives, which relates it back to the literature. It will draw sound conclusions which are based on the discussion and again relate it to the literature. Finally, it will consider any limitations to the research