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论文题目：franchise profile
论文语言：英语论文 English
论文专业：business
字数：1000
学校国家：美国
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您的学校：drexel universit
论文用于：BA assignment 本科课程作业
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Franchise Profile
1. Introduction:
The United States began the franchise business by the Singer sewing machine company since 1865, and it has a hundred years of history. John . [Brent L. Baker, Rajiv P. Dant, 2008] Lasibite, the author of "Megatrends", considers that franchise is the most successful marketing concept by far. The franchise is a continuing relationship. Through this relationship, the franchisor provides a commercial operating privilege which is licensed to the franchisee. At the same time, the franchisor also supplies assistance to the franchisee in the organization, training, merchandise planning and management. Through this style, both sides can get more benefits.[ Timothy Bates, 1995] In fact, franchising is a form of business organization which has the economies scale, and the larger the scale is, the more significant the effectiveness is. In America, there are a large number of franchise business corporate, and the scale of each franchise has reached a considerable level. Which ensures the overall scale of the franchise business fully. Through the frachise, McDonald has developed into an international multinational corporations having more than 14000 subsidiaries in more than 50 countries form an automotive restaurant since 1937.

As a successful operation mode, the franchise has many advantages. In the case of indirect investment, the parent company can achieve the copy-style development quickly, achieve low-risk and low-cost expansion. At the same time, the franchise stores can keep their own independent business while sharing the parent company’s brands, services, information and other advantages, and it reduces their business risk. However, as a business model, tha franchise also has its disadvantages. On one hand, it has a necessary threshold, like the high initial fee, which keep many operators out of the benefits, and this leads to social instability highly likely.[Andrew Terry, Cary Di Lernia, 2011, John F. Preble, Richard C. Hoffman, 1999] On the other hand, the threshold can bring huge profits and even result in a monopoly, which may causes losses to the interests of consumers[Raul V. Fabella, 1993].

2. The marketing and advertising of the franchise

3. The supply chain and procurement strategy in franchise

4. The costs associated with the franchise

5. Human resource management in franchise

Reference：

Andrew Terry, Cary Di Lernia, 2011, ‘Regulating the franchise relationship: franchisor opportunism, Commercial Morality and Good Faith’, Contributions to Management Science, New Developments in the Theory of Networks, Part 1, Pages 179-194

Brent L. Baker, Rajiv P. Dant, 2008, ‘Stable plural forms in franchise systems: an examination of the evolution of ownership redirection research’, Strategy and Governance of Networks, Contributions to Management Science, II, Part 1, 87-112

John F. Preble, Richard C. Hoffman, 1999, ‘The nature of ethics codes in franchise associations around the globe’, Journal of Business Ethics, Volume 18, Number 3, Pages 239-253

Michel Mougeot, Florence Naegelen, 2011, ‘Franchise bidding, regulation and investment costs’, Review of Economic Design, Volume 15, Number 1, Pages 37-58

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