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论文作者:英语论文网论文属性:建议书 proposal登出时间:2011-08-04编辑:anterran点击率:25256
论文字数:1536论文编号:org201108041147378279语种:英语 English地区:英国价格:免费论文
关键词:英国Proposal范文英国开题报告格式research proposal英国论文Proposal格式英国essay Proposal范文
摘要:核心提示:英语论文网提供英语论文开题报告,英国论文Proposal格式,英国essay Proposal范文——英国论文开题报告格式写作。
Standardized research
Theory research is the basis of empirical research. Standard analysis’s performance is based on some form of moral values or value judgment, to solve “what should be” which is more dependent on the interpretation of the logical way of thinking (Creswell, 1994). In this dissertation the author firstly uses standardized research to outline the theory in this study.
Case study
Research of the relationship impact among consumer behavior, customer loyalty, customer satisfaction will be based on empirical research; the author mainly analyzes the TESCO supermarket as the case. Research will focus mainly through survey to get data.
1) Secondary research
A large of literature has been read, and some news from internet has been used. Some data has been collected from others reports.
2) Primary research
Empirical research is the main method in this paper, and some data has been collected from questionnaire or interviews, some analysis has been made in order to make a conclusion.
a) Population of the study
In this research, the author chooses 150 people at random for questionnaire, and asks them some questions on supermarket customers’ purchase, such as the factors for them to consider when they want to buy something, among which is the most important fact, etc.
b) Sampling method
The sample for this research was defined as the residents of London over 18 years of age. Because the mainly loyalty program was require the participant must be 18 years old above.
3) Data Processing
When the author gets those data, the author screens useful information and effective information and analyzes them, then reach the conclusions. In this research street interview is adopted to collect both of qualitative and quantitative data. The research is to investigate whether loyalty card can raise customer loyalty. This objective requires a deep comprehension of the attitude and behaviors for costumer towards loyalty cards. Focus group is an appropriate research in discovering deep meaning by allowing consumer to exchange their experiences of participating in loyalty programs.
Research procedure
Source:the author,2010
A description as to how you will actually be able to apply those method(s);
Firstly, the author will read a lot of literatures about marketing, such as the theories on customer loyalty, so the author can use library method to do the theoritical outline of this dissertation.
Secondly, the author can use questionnaire survey to do the research, because the author stays in UK, and has the opportunity to collect data. The author designs questionnaire for customers of TESCO supermarket, it includes customers’ gender and age, which is used for the basic statistica本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。