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在剑桥(Cambridge )选择咖啡厅时,哪些因素会影响顾客的购买行为 [2]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2013-01-24编辑:caoyanting点击率:4034

论文字数:13000论文编号:org201301241338559961语种:英语 English地区:中国价格:$ 88

关键词:剑桥咖啡厅咖啡厅选择影响因素客户行为分析

摘要:这是一篇硕士研究生论文,文章首先介绍了咖啡的历史,然后调查的方法对英国剑桥地区消费者选择咖啡厅的影响因素进行数据分析,最后总结出重要的影响因素并提出咖啡厅提高购买率的建议。

ee-houses were opened across London, America, and Europe. 但是,那些尝试过咖啡的人很快就被咖啡征服,随后更多的咖啡屋在伦敦、美国和欧洲开设。For a hundred years the coffeehouse occupied the centre of urban life, creating a distinctive social culture. 一百年来,咖啡馆占据了中心的城市生活,创造一个独特的社会文化。They played a key role in the explosion of political, financial, scientific, and literary change in the 18th century, as people gathered, discussed, and debated issues within their walls (Ellis, 2011). And because of its taste and its invigorating properties it quickly became a much sought after commodity around the world. 因为它的味道和其提神功效,咖啡在世界各地迅速成为了倍受追捧的商品。Furthermore, by the middle of the 16th Century, taking a cup of coffee with friends became the ultimate in hospitality; and the steaming brew was an inseparable part of the enjoyment and appreciation of life’s finer pursuits. 此外,到16世纪中期,与朋友一起喝一杯咖啡成为最终的款待;热气腾腾地煮咖啡是一个享受和欣赏生活的更精细的追求的不可分割的一部分。

Chapter 6: Bibliography参考文献
________________________________________


•Cowan, B. W., 2005, The social life of coffee: the emergence of the British Coffeehouse, Yale University Press.

•Ellis, M. 2011, The coffeehouse: a cultural history, Google eBook.

•Forgas, J. P., 2001, Mood and social memory, Lawrence Erlbaum, Inc.https://www.51lunwen.org/marketingresearchproposal/

•Jeffee, D., 2007, Brewing justice: fair trade coffee, sustainability and survival, University of California Press.

•Hoffman, D. K., 2005, Marketing principles and best practices, Thomson/South-Western.

•Palacios, M., 2002, Coffee in Colombia: an economic, social and political history, Cambridge University Press.

•Prahalad C.K., & Hamel, G., 2006, The core competence of the corporation, Springer Link.

• Mehrabian, A. & Russell, J.A, 1974, An approach to environmental psychology, Cambridge, US: the MIT Press.

• Ticehurst, G.W. & Veal, A. J. (2000), ‘Business Research Methods, a managerial approach’, Pearson Education limited, Australia. 

• Anisimova, T. A., 2007, The effect of corporate brand attributes on attitudinal and behavioural consumer loyalty, Journal of Consumer Marketing, Vol. 24, Issue 7, pp.395- 405.

• Bakamitsos, G. A., & Siomkos, G. L, 2004, Contex effects in marketing practice: the case of mood, Journal of Consumer Behaviour, Vol. 3, Issuee 4, pp. 304-314.

• Bowen, J.T. & Chen, S., 2001, The relationship between customer loyalty and customer satisfaction, International Journal of contemporary Hospitality Management, Vol. 13, Issue 5, pp. 213-217.

• Bray, J., Johns, N., & Kilburn, D., 2010, An Exploratory study into the factors impending ethical consumption,  Journal of Business Ethics, Vol. 98, No. 4, pp. 597-608.

• De Pelsmacher, P., Driesen L. &  Rayp. G., 2005, Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee, Journal of consumer affairs, Vol 39, Issue 2, pp.363-385.

• Del Aguila-Obra, A. R., & Padilla-Melendez, A., 2006, Organizational factors affecting Internet technology adoption, Internet Research, Vol. 16 Iss: 1, pp.94 – 110.

• Donovan, R.J., Rossiter, J.R., Marcoolyn, G. & Nesdale, A., 1994, Store atmosphere and purchasing behaviour, Journal of Retailing, Vol. 70, Issue 3, pp. 283-29论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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