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nd at its lowest level since July 2003, according to the Bank of England.

There was also a fall in the average cost of a five-year fixed rate mortgage, with this dropping to 5.49% from 5.56%, while tracker rates increased slightly to 3.69%, although they remained at their second lowest level since records began in 1997.

A number of banks and building societies cut their rates during February, with many launching new best-buy deals in a bid to tempt borrowers to remortgage away from their lenders' standard variable rates.
There was also a big increase in the number of products available for people with only small deposits, as lenders became more comfortable with the risk these borrowers represented.

The number of different mortgage products available also broke through the 2,000 barrier for the first time in more than a year during the month.

Given below are few opportunities that we can utilise:
Banks have introduced low rate helping the UK market to grow and not only this due to this the share value increases and will also lead to good economic growth and improving the UK pensions plan which will allow good saving for the Buyers.
Our capital level is adequate that mean in future we would be enable us to retain more autonomy.
With Various Analyst projecting a growth in a large scale in the coming months, it should allow the bank to rejoin and should provide more customer confidence for people who want to take a out large scale mortgage over the coming next couple of years.

How to Handle Weakness:
As there are many others bank offer a reasonable rate of interest, we need to keep a track on not decreasing the rate very low, as that may lead to losses.
The launch of this product will lead to affecting the moral among the staff, leading to decreased production and loyalty so we need to allow the staff to avail this promo and encourage them.
Due to the current situation, and rate decreasing some existing customers might take this in a negative way, building up more frustration and leading to more defaults.

Threats:
Due to financial losses things have changed a lot, Investors faith in the bank have decreased which might lead to investment elsewhere.
For a customer's the availability of credit is less due to lot of financial losses and the banks and investors had to bare ,and with the living cost increasing the customers are having hard time to save money.
Equity of many properties fell down due to loss of its value, and if the property value is less compared to the purchase price, there is less scope for the bank to compensate the loss if the borrower goes default.

Marketing Research:
Required Information:
It a great opportunities to middle and low level population, as there is scope for the market to grow.

Research Methodology:
Primary Resources we are planning to do a group interview and surveys and telephonic interviews directly with the customers.
Secondary Resources would be the reports and newspapers and journals we are contacting the trade associations and government agencies.

Marketing strategy:

Direct Marketing:
Involving the sales person to do the c本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。