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在本项目研究和分析报告中,我将分析“荷兰皇家壳牌有限公司的财务业绩”。我将识别和分析影响荷兰皇家壳牌有限公司财务状况的因素。影响公司财务状况的非金融性能指标的作用也会被大家牢牢记住。我将分析公司相较于前几年在行业内与其竞争对手相比的财务状况和其性能。壳牌这个词将用于荷兰皇家壳牌(Royal Dutch Shell),因为它所带来的方便。我所做的比较是基于过去三年经审计的年度决算数据。

财务分析是分析公司’年代性能的有效途径。比率分析是主要用于财务分析的技术。我的分析也将基于壳牌与主要竞争对手的比较l的关键比率,这将显示实现其目的一些寻求竞争优势的核心策略。

我将使用’‘生命周期模型来分析在这些市场上对公司’财务业绩有着实质性贡献的因素。然后我将使用PEST分析模式分析’‘生命周期的不同阶段特点和性质。

In this Research and Analysis project Report, I will be analyzing the financial performance of “Royal Dutch Shell Plc”. I will be identifying and analyzing the factors effecting the financial position of Royal Dutch Shell plc. The role of non-financial performance indicators which effects the financial position of the company will also be kept in mind. I will analyze the financial position of the company compared to its performance with previous years, with the industry and with its rival (BP). The word Shell will be used in place of Royal Dutch Shell as it is convenient. I will base my comparison on figures of audited annual accounts for the last 3 years.

Financial analysis is an effective way of analyzing company’s performance. Ratio Analysis is the technique, which will mainly be used for financial analysis. My analysis will also be based upon the comparison of key ratios with main rival of Shell, which will indicate some of the core strategies in seeking a competitive position to achieve its purposes.

I will use ‘Life Cycle’ model to analyze my findings on those markets, which materially contribute towards the company’s financial results. Then I will use PEST analysis to analyze different stages identified and nature of ‘Life Cycle’.

My conclusions will be based on current situation of the company as compared to past years and future expectations using the techniques mentioned above.

b. Reasons for selection

Reasons for selection of the topic and organization are as follows:

§ Wide Information base: Shell, being a public limited company and one of the largest oil and gas concern in the finance sector the availability of timely, relevant, reliable information was an added advantage.

§ Relation to my studies: While studying my ACCA, one of the important skills which I have learned is the ability to analyze the financial statements, and such a comprehensive research and analysis project will definitely help in developing the same

§ The company: “Other reason is the investment prospective and size of the company. The company unveiled the largest expenditure program in its history, spend $36bn in 2008 compared to $25bn last year, as it seeks new sources of oil and gas to boost reserves and production and to better exploit its existing resources”.

(Ft.com, July2008)

“Standard & Poor's, the credit ratings agency, downgraded its long-term rating for BP, the Oil and Gas Company, and upgraded Royal Dutch Shell, BP's closest rival, illustrating the widening perception of the two company’s 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。