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It’s one of the many companies that were adversely affected by the burst in the dot com bubble and has over time, picked up the pieces and found new ways to reinvent itself to make it one of the more successful companies within its industry. To highlight precisely this, Steve Jobs, the CEO of Apple declared this January (2005) that the company had posted its highest turnover and profits ever in its 28-yearhistory with the sales of 4.6 million iPods within the last year alone.

In another article by Hawkins, Tom (2005), he reiterates the above success of the iPod and how it was instrumental in the success of turning around the fortune of the parent company Apple. As he puts it, by the end of 2004, the iPod sales had seen a 525 per cent increase in year-on-year sales with the trend continuing through 2005 with the introduction of new products such as the iPod shuffle and Ilife05.Overall sales for Apple were pegged at ￡3.49 billion for the last quarter of 2004 with profits of $249 million that totalled more than the rest of the year put together. The primary reason for this was the lead up to the Christmas season and the iPod being the most popular Christmas gift for 2004.

(Hawkins, Tom, Printing World; 1/20/2005, Vol. 291 Issue 3, p16)

Burrows (2004) writes about how not only has the iPod had a direct impact on the sales of the larger parent company, but the parent company has also used the iPod to further its computer sales. In an interesting move, towards the end of 2004, Apple introduced fascinating machine called the iMac G5. It was especially interesting since users of the machine found some remarkable similarities to the iPod. The only question that was to be asked at this stage was if the company could duplicate the success of the iPod with this range of computers.

That would certainly be next to impossible but it was certainly a start. It has been noticed that with the success of the iPod, there has been a fresh impetus given to the marketing of Apple’s range. It is an idea that seems to be achieving some degree of success. When the CEO was asked about this strategy, he replied – “Our primary objective is to ensure that we make the best PC’s in the world. Our secondary objective is to make a little profit so that we ensure that we keep making some wonderful machines.” Albeit a little modest, his analysis sums up the upbeat attitude of the organisation and its people.

(Burrows, Peter, Apple is looking juicier, Business Week; 10/11/2004 Issue 3903, p55)

Slender goes onto to reiterate that in interviews with the Apple chief – Steve Jobs, he discovered that Apple wasn’t doing too many things differently to fuel this wave of success. Steve Jobs claims that over time, technology and entertainment have converged throwing up different needs and demands by consumers. This convergence came to Apple’s doorsteps being a technology company and all they supposedly did was to take advantage of it through their creativity and innovation.

But all these changes have also had a dramatic impact on the main core business of Apple. For the first time in four years, the company sold over a million Macs in a single quarter. So, it has been sm本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。