摘要:随着中国加入WTO以来,民营企业要脱颖而出,至此企业形象尤为重要,它是企业在市场经济中运作的实力、地位的体现。当代社会中,构成企业竞争实力的,既有厂房、设备、技术、资金等经济的因素,也有商誉、信用体系、企业形象等非经济的因素。
also to talk about the credibility and customers . Integrity is not just the problem, but also each of us the basic principles of life . Corporate image have the carrier, business leaders are the most important carrier. Outsiders and enterprise employees, many business leaders are coming through cognitive and evaluate businesses . As the most important managers - , entrepreneurs have scholarly , sea-like mind , strength of character , do not rely on banner pull tiger live , do not "Sampras ' image and upstart image. From this point , we can say entrepreneurs can best represent the image of a corporate culture .
But pay attention to the learning process of individuals and groups with the problem , with the different conditions of the enterprise will produce different results . To overcome the " Learning Disability ' , businesses everyone to learn, but also to change individual learning for corporate team learning , to enable enterprises to become learning organizations . Era of knowledge economy , the only lasting advantage is to learn faster than the competition 's ability to Therefore , sustainable development organization is a learning organization, with constant innovation capability of the organization. innovation is a powerful driving force for the development of enterprises and the inexhaustible source , and the ability to innovate from the continuous training of employees , so make establishment of a " learning organization ', as a private enterprise human resource management , corporate culture the important content.
Can a business of respecting knowledge and talent of the atmosphere, not only indicates the quality of the corporate culture , but also its corporate culture is an important indicator of success . Implement " people-oriented" , that is, highlighting the role of people in the enterprise to establish a new type of people-oriented management structures and patterns. Its body is the corporate values and the spirit of enterprise as the core, both human and material , people oriented ; software management and hardware management skills, in order to manage the main soft . Human resources are the most important resource of all resources , productivity factor is the most active labor force to attract and retain talent to have four elements: First, pay that remuneration for work . Money is not everything, but no money is totally impossible ; the second is the cause , with the cause , not willing to give money to a thousand, people keep people as the cause of keeping ; Third, learning and training opportunities , is to allow people the opportunity to have up to date , to make interest and talent positions relative compliance ; Fourth culture, where one thousand talents was to compare liking and comfortable, not because of the complexity of human relations and wasting too much energy , fruits of their labor can be recognized more. Many state-owned enterprise restructuring , improved business efficiency , improve the treatment of employees , but staff turnover to more than the original , mainly because had lost solidarity and cohesion , leading to huge loss of talent . There are companies that " would rather misuse one thousand , nor missed a " slogan , a bold selection and appointment of new people, if there is no newcomer to the fore, take your department heads are asked . To give young people the opportunity to create a workout growth , the incumbent leadership
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