摘要:丹麦mba毕业论文:Analysis on Chinese private education companies through comparison of New Oriental Group with other companies with same type通过与其他企业具有相同类型的新的东方集团中国民营教育公司的比较分析
vate education 17
1.1 Private education 17
1.2 Private education market in China 19
1.2.1 The concept of market 19
1.2.2 The concept of education market 20
1.3 Types of private schools in China 22
2. The necessity of education marketization 23
2.1 Determined by the natures of education and training 23
2.2 An inevitable result of economic system reform 24
2.3 The needs of human resources development 25
2.4 The needs of the international competition 26
2.5 The needs to solve the problem of employment 27
4. Theories of business model 30
4.1 Concept of business model 30
4.2 Types of business model 31
4.2.1 Shopkeeper Model 31
4.2.2 “Bait and Hook” Model 32
4.2.3 Other Models 32
4.3 The business model of private education companies in China 33
4.3.1 Franchise 33
4.3.2 Cooperation between Companies and Associations 33
CHAPTER THREE RESEARCH METHODOLOGY 35
1. Introduction of this Chapter 35
2. Study area 35
3. Research methods 36
3.1 Case study 36
3.2 Questionnaire 39
3.2.1 Closed questionnaire 39
3.2.2 Open questionnaires 40
3.2.3 Comprehensive questionnaire 40
3.3 Individual interviews 42
3.3.1 General process of individual interview 42
3.3.2 The skills of individual interview 42
4. Research design 43
5. Data collection 44
6. Population and Sampling 45
7. Advantages and disadvantages of the survey 46
CHAPTER FOUR FINDINGS AND ANALYSES 48
1. Current situation of private education and training of New Oriental Group 48
1.1 The general situation of Chinese private education market 48
1.2 The general situation of New Oriental Group 48
1.3 The business model of New Oriental Group 51
1.3.1 Focus on the English training and conduct geographic expansion on a national wide scale 51
1.3.2 Expand the brand to the whole training industry and form a virtuous cycle. 52
1.3.3 The development of distance education 53
1.4 The business models of other private education companies 55
1.4.1 Global Education 55
1.4.2 English First (EF) 56
1.4.3 JUREN Group 56
2. Interview with related people 57
2.1 Interview with education administrators 58
2.2 Interview with main leaders of private schools 58
2.3 Interview with teachers 59
3. Questionnaire 60
3.1 Investigation plans 60
3.1.1 Research purposes 60
3.1.2 Key Points in Questionnaire 60
3.1.3 Choosing the Surveyed Students 61
3.1.4 Tool 61
3.2 Results and analysis of the questionnaire 61
3.2.1 The Basic Information of the Surveyed Students 61
3.2.2 Investigation of students’ opinions on private education and training 64
CHAPTER FIVE DISCUSSIONS 70
1. Successful experience of New Oriental Group 70
1.1 Reduce costs 70
1.2 Strategy of conceptual selling 70
1.3 Reduce seasonal volatility of operating income 70
1.4 Reduce cost of mark
本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。