英语论文网

eting and cost of sales 70
2. Advantages and disadvantages of other private education companies 71
2.1 Global Education 71
2.1.1 Advantages of Global Education 71
2.1.2 Disadvantages of Global Education 72
2.2 English First (EF) 73
2.2.1 Advantages of EF 73
2.2.2 Disadvantages of EF 75
2.3 JUREN Group 75
2.3.1 Advantages of Juren Group 75
2.3.2 Disadvantages of Juren Group 76
3. Problems of Chinese private education and training 77
3.1 Numerous private education companies and low industrial concentration 77
3.1.1 Numerous private education companies exist in the market 77
3.1.2 The industry concentration is low 77
3.2 Competition disorder in the market 78
3.3 Poor training quality and industry’s reputation 79
3.3.1 The whole training quality is comparatively poor. 79
3.3.2 The staff’s quality is poor 79
3.3.3 Reputation in this industry is in a low level 80
3.4 Low level of service and capability 80
CHAPTER SIX CONCLUSION AND RECOMMENDATION 81
1. Conclusion 81
2. Recommendations 82
BIBLIOGRAPHY 85
ABSTRACT 87
Appendix Ⅰ: Interview Outline (Administration Staff) 89
Appendix Ⅱ: Interview Outline (Teachers of New Oriental Group) 89
Appendix III: Interview Outline (Marketers of New Oriental Group) 89
Appendix IV Questionnaire about the private education and training of students 90

List of Tables

Table 1- 1 Basic information of Chinese listed education enterprises (Jul. 2011) 7
Table 3- 1 Population and Sampling 45
Figure 4- 1 Age Percentage of the Surveyed in the Valid Questionnaire 61
Figure 4-2 Gender Percentage of the Surveyed in the Valid Questionnaire 62
Figure 4-3 Identity Percentage of the Surveyed in the Valid Questionnaire 63
Figure 4-4 Education Background of the Surveyed in the Valid Questionnaire 63
Figure 4-5 Students’ Affordability of Tuition 65
Figure 4-6 the reasons why students are unsatisfied with private education 67
Figure 4-7 What effect students expect to acquire from private education courses 68
Figure 4-8 The quantitative distribution of first choice of ability wanted to by improve 68
Figure 4-9 The quantitative distribution of last choice of ability wanted to by improve 69

CHAPTER ONE INTRODUCTION

1. Statement o f the problem
Since the 1990s, issues of education industry had become the focus of many countries. In China, along with the rapid increase of non public education institutions and widely spread of Education Industry Theory, many new ideas, such as developing education according to economic laws, considering education as an industry to operate and develop, guiding education management under principles of input and output and so on, are recognized by educational and economic circles, therefore all kinds of business management methods and enterprise organization forms are transplanted to the education field, among them a new organization form of developing and operating education arises, that is private education company. Private education company is a ne本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。