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Holcim Group is a globally active company. The Group operates in more than 70 countries, employs a workforce of some 90,000 and has production facilities at over 2,000 locations. This geographical diversification stabilizes earnings, as it helps to balance cyclical fluctuations in individual markets.

In 2007, the emerging markets in eastern and southeastern Europe, Latin America, Africa, the Middle East and Asia accounted for 48.3% of Group net sales. Holcim considers these growth markets to be very important in the context of its expansion strategy.

Over the decades, the Group has built up a wide-reaching network of companies in the cement segment. Growth in cement consumption especially in the emerging markets, coupled with the Group's commitment to sustainable development, prompted Holcim to initiate an extensive capacity expansion and efficiency enhancement program.

本地管理——全球标准——Local management - global standards

The extractions of large quantities of raw materials, the operation of capital-intensive cement plants and the distribution of building materials to a local or regional market require a strong presence in the relevant areas and awareness of the consequent responsibility.

In order to fully exploit its potential, Holcim has standardized all key corporate processes. In this way, local management is able to concentrate on market and cost leadership, on basic and advanced training for senior managers and staff and on nurturing relations at the local level.

Holcim Group in the region of South-eastern Europe

The strategy of Holcim Group in the region was to introduce market orientation in the cement industry.

Serbia was the last country of the region where Holcim Group arrived. The explanation for these circumstances could be found in the country's historic heritage, political and economic isolation, as well as the fact that all other countries began their transition and privatization processes much earlier.

On one hand, Serbia is a relatively small market, with small operations, and on the other hand - due to the fact that it was the last of Holcim`s regional acquisitions - the company is trying very hard to work more and better than its other regional companies, in order to catch up and not get behind Holcim in Croatia or Romania, because of the later start of 5 years.

Cement is considered to be a 'commodity business' all over the world, meaning that what company produces - it will sell.

It is a type of merchandise which is highly requested, but on the other hand all participants in the industry are investing in expanding their capacities and surplus of cement will definitely appear in the regional market. In that situation it is crucial that Holcim sells as much as it can with the best possible price, and in order to do a targeted marketing approach and an approach orientated towards consumers is needed.

There is no doubt that Serbia is a developing market, which is expected to develop even more than it has so far, and Holcim believes that Serbia will move forward.

In the field of cement industry, Serbia has not yet reached its full potential, since the construction market has been relatively unstable. However, Hocim`s top management members expect that the mark本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。