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rch and development is critical to the development and enhancement ofinnovative products and technologies. In addition to evolving its personal computers and related solutions,the Company continues to capitalize on the convergence of the personal computer, digital consumerelectronics and mobile communications by creating and refining innovations, such as the iPod, iPhone,iTunes Store, and Apple TV. The Company’s strategy also includes expanding its distribution network toeffectively reach more of its targeted customers and provide them with a high-quality sales and post-salessupport experience.

Digital LifestyleThe Company believes that for both professionals and consumers the personal computer has become thecenter of an evolving digital lifestyle by integrating with and enhancing the utility of advanced digitaldevices such as the Company’s iPods, iPhones, digital video and still cameras, televisions, personal digitalassistants, and other digital devices. The attributes of the personal computer that enable this functionalityinclude a high-quality user interface, easy access to relatively inexpensive data storage, the ability to runcomplex applications, and the ability to connect easily to a wide variety of other digital devices and to theInternet. The Company is the only participant in the personal computer industry that controls the design and development of the entire personal computer—from the hardware and operating system tosophisticated software applications. This, along with its products’ creative industrial designs, intuitiveease-of-use, and built-in graphics, multimedia and networking capabilities, positions the Company to offerinnovative integrated digital lifestyle solutions.

Expanded Distribution
The Company believes a high-quality buying experience with knowledgeable salespersons who can conveythe value of the Company’s products and services greatly enhances its ability to attract and retaincustomers. The Company sells many of its products and resells certain third-party products in most of itsmajor markets directly to consumers, education customers, and businesses through its retail and onlinestores. The Company has also invested in programs to enhance reseller sales, including the Apple SalesConsultant Program, which places Apple employees and contractors at selected third-party resellerlocations. The Company believes providing direct contact with its targeted customers is an efficient way todemonstrate the advantages of its Mac computers and other products over those of its competitors.
At the end of fiscal 2007, the Company had opened a total of 197 of its own retail stores, including174 stores in the U.S. and a total of 23 stores in Canada, Japan, U.K. and Italy. The Company has typicallylocated its stores at high-traffic locations in quality shopping malls and urban shopping districts.
One of the goals of the retail initiative is to expand the Company’s installed base through sales tocustomers who currently do not already own the Company’s products. By operating its own stores andlocating them in desirable high-traffic locations, the Company is better positioned to control the customerbuying experience and attract new customers. The https://www.51lunwen.org/stores are designed to simplify and enhance thepresentation and marketing of the Company’s products and related solutions. To that end, retail storeconfigurations have evolved into various sizes in order to accommodate market-specific demand本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。