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group of young users for online users has laid a solid user base. According to the latest CNNIC survey report, in a mature condition by more than 85% of people want to shop online, indicating that users have come to accept psychologically shopping online this new thing. Safety and reliability of the transaction, distribution system, payment methods and other key issues have been resolved, such as online shopping will naturally burst the flood spread quickly.

(1) network consumption patterns more freedom
Traditional marketing methods based on the sale of fixed location and fixed opening hours of shops feature type sales. Internet marketing can fully adapt to the changes that people work schedules, breaking retail space constraints, to provide consumers quality consumer created the conditions. Network World broaden the private space, but also to the power structure of the public sphere has changed. The height of arbitrariness and network communication determines the network occult subject can "free" to carry out trading activities, which will undoubtedly strengthen the consumer's personal choice and knowledge innovation. In a certain sense, the network consumption make people become more free, more full of personality and intelligence.

(2) a full range of network consumption patterns more
Networks can round display products or services. For some consumer durables and other complex industrial products, the network can use the graphical interface of retail and multimedia features, all-round display of products or services, appearance, performance, quality of products or services and to determine the internal structure is conducive to consumption were fully aware of the goods or services.

(3) low cost of network consumption patterns more
Because online marketing and traditional marketing is not huge compared to store expenses not need to hire a large sales staff, so the cost of operating online companies much less than traditional companies. Online marketing also reduces the circulation of commodities intermediate links, save a lot of expenses, thus greatly reducing the circulation of commodities and transaction costs. Thus, through the network can buy something more affordable.

(4) a more convenient way of network consumption
    Network of consumer convenience and fast Internet users per one common experience, but also the most attractive feature of online transactions. If you want to shop online, just go to the appropriate pages on the website simple bargain, then one click the mouse, you can make a deal. Moreover, often also enjoy home delivery service.

(5) network consumption patterns more situational
Said before, network consumption is different from reality with fees features is that it purchased in the transaction space and on the different environment. Specifically, the network consumption is usually constituted by the Internet technology virtual shopping space or consumption conducted page. This is a very perceptual situations, people use language and forms of advertising will be different from the reality of a consumer market action. This is a new qualitative consumer environment, but also a highly experienced consumer sites. Participating Internet users vulnerable to infections and interaction effects. In fact, this is a blend of local and international global consumer environment. 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。