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ary……………………………………………………………44
6.2.2.9 Results and discussion………………………………………………45
6.2.2.10 Reconsideration……………………………………………………… 48
Chapter 7 Conclusion ……………………………………………………………50
References……………………………………………………………………… 53 Appendix-1…………………………………………………………………………60
Appendix-2…………………………………………………………………………62
Appendix-3…………………………………………………………………………68

 

Abstract
China’s traditional medicine industry has been functioning better than before during recent years and its products have been improved as a result, meanwhile, as the Irish medicine market opens to the whole world as well as the improvement of Irish investment environment, the situation is becoming better. However, there are still some problems during recent years. In the long run, these problems will affect the competitiveness of China’s traditional medicine industry in Irish and other Western markets. The neglect of international regulations and rules among Chinese medicine producers has become a serious problem, this caused many barriers towards traditional Chinese medicine. China’s traditonal medicine industry is going to Marketing to the world markets, this above situation must be improved, it is strongly believed that Chinese traditional medicine industry can overcome such problems and will become much more positive and advantaged not only in Irish markets but also in other markets in the future.

The dissertation is going to adopt five Ps method of analysis, SWOT method of analysis as well as the PEST method of analysis to analyze the present and potential medicine market in Ireland, the micro situations and features of the marketing process of traditional Chinese medicine in Ireland market, the micro environment around it as well as the outside macro environment in Ireland facing with the Chinese medicine companies.

References
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Riley 2003, Treating pain with traditional Chinese medicine, Mass, Paradigm.

Wagner, W. P. 1997, New national products and plant drugs with pharmacological, biological or therapeutically activity, Springer, New York.

Tu, R. J. 2005, ‘Competition allows entrepreneur to pursue life-long passion for botanical pharmaceutical development’, viewed on Jan. 3rd 2009, https://www.rhsmith-umd.cn/bplan2006/2005_Winners/QianRenRen

Xu, M. & Dominic, T. S. 2004, ‘A database on traditional Chinese medicine treatment for drug addiction’, viewed on Jan. 5th 2009, https://www.nd.gov.hk/conference_proceedings/Drugs_proBK_Part5/Drugs_proBK_XuMin2.pdf

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Ferm, G. 2007, ‘Chains Expanding Globally Must Also Act Locally’, Nation’s Restaurant News, Vol.41, No.42, pp18.

Partrick, M. 2007, ‘Going Global’, European Venture Cap本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。