医药行业品牌形象现状分析 [2]
论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2013-08-22编辑:yangcheng点击率:2551
论文字数:1123论文编号:org201308221013208168语种:英语 English地区:中国价格:免费论文
关键词:医药营销产品视觉效果产品形象营销
摘要:现有市场上的医药产品多而杂,能被消费者记住的不多,这主要是因为企业没有对自己的产品以现有处境真正的了解认识。许多医药企业虽然已经建立了属于自己的工厂,药品品牌,但却没有重视到品牌形象对医药企业的重要性。
her. With incomparably rich variety of application forms, the most broad level, the most direct transmission. In today's brand marketing, there is no VI design for a modern enterprise, it means that its image will be submerged in the sea among the people to identify unclear; pharmaceutical company's brand image design settings directly affect pharmaceutical companies in the consumer hearts of integrity, it should be in the most concise and practical form to show in front of the public, the pharmaceutical industry mainly includes brand brand design vocabulary and product promotion materials. A product and market understanding of the scientific basis of the brand into a suitable vocabulary requires extensive medical experience. Brand image is inner beauty and appearance medicine brand unified combination of beauty, pharmaceutical brand in the minds of consumers feeling is integrated.
Existing pharmaceutical products on the market are many and complex, can consumers remember much, mainly because companies do not have their own product in order to truly get to know the existing situation. While many pharmaceutical companies have established their own factories, brand drugs, but did not pay attention to the brand image of the importance of the pharmaceutical companies; arbitrary change to the product packaging, blindly follow, is the lack of its own unique brand personality; enterprises to use all means to increase sales, that sales growth is the brand value creation, the use of the brand image in the stage of mistrust; also some pharmaceutical companies recognize the brand in the future market competition will act as a "stepping stone" the role of spending the money on your own business on the design team for the brand image and product design, but the real use was ignored when the market outside the unified collection of visual images of products from the corporate standard characters, color, brand vocabulary, symbolic elements of the pattern until the application office equipment and so should be used consistently and advocacy rather than in brand communication and marketing are not used in a consistent brand image, brand image often makes the swing, you can not get the majority of consumer recognition, companies are unable to obtain long-term development.
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