英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

国外的品牌形象设计在医药企业中的运用

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2013-08-22编辑:yangcheng点击率:1805

论文字数:1150论文编号:org201308221017246391语种:英语论文 English地区:中国价格:免费论文

关键词:医药营销产品视觉效果产品形象营销

摘要:药品品牌形象设计更加重视象征图形的设计,符号是品牌形象传播的最佳载体,是品牌与消费者沟通的高效方式。药品作为一种特殊的销售品,要消除消费者对其的严肃而又畏惧的心理,图形的设计,色彩的运用就起到了至关重要的作用。

国外生物医药企业从早期开始就建立了自己的品牌,树立了符合企业发展的品牌形象,在全球药品市场上占据有利位置。全球生物医药企业排行榜上美国医药企业占了1/2,最熟悉的辉瑞、强生位居榜单的一二名。

Foreign bio-pharmaceutical companies from the early beginning to establish its own brand, in line with the development of enterprises to establish brand image in the global pharmaceutical market to occupy a favorable position. Global bio-pharmaceutical companies ranking U.S. pharmaceutical companies accounted for 1/2, the most familiar Pfizer, Johnson & Johnson among the list of the twelve; Pfizer Inc: Working together for a healthier world, has been hit in order to create a healthy life as the theme of policy and establish a brand image based on the people's livelihood, to build in line with corporate positioning, Pfizer from the customer, spiritual, employees, leadership, ethics, quality, innovation departure, so that the customer comes first, community spirit, respect for others, strive for teamwork, leadership, moral values, the pursuit of quality and innovation to create a comprehensive way, build brand image, so that consumers face less in terms of pharmaceutical goods purchased some concerns. And occupy global pharmaceutical companies ranking second morning Johnson established corporate image positioning is based on "trust", "have a crush", "catchy brand identity" is also close to the livelihood of the people some of the visual image of doing business publicity to raise public awareness in the international pharmaceutical market share position in the decision.

占据全球医药企业排行榜第二上午强生建立企业形象定位则是以“值得信赖”、“有好感”、“品牌标识易记的”也是些贴近民生的形象做企业的视觉宣传,提高民众的认知度,在国际医药市场上占有决定地位。

2010年乃至未来一段非常长的时间里,国内的医药处于改革期间,在这段期间里不少医药企业为了能够抓紧时间在销售市场抢占有利地势,通过销售顺便建立品牌形象。

2010 and in the future a very long time, the domestic pharmaceutical in the reform period, during which many pharmaceutical companies in order to be able to seize the time to seize the favorable terrain in the sales market, through the sale of the way to build brand image;
Wanxi Pharmaceutical chairman Sun Yaozhi said: "A company's own image, not like the goods, a good image for staff cohesion, it is attractive to outsiders and charisma." Wanxi pharmaceutical extract "good medicine, medicine go" pragmatic business philosophy, and the construction of the country's largest copper wall reliefs Zhongjing Qing, Chinese herbaria landscape, such as hardware and software investment that stood in Wanxi Pharmaceutical the forefront of medical technology, but not only in the hardware and software Wanxi pharmaceutical down the foot work, also valued in today's pharmaceutical market is no longer confined to the hospital supply, consumer consumption has become the dominant big trend. In this case, consumers make a choice to buy the same type of drugs, probably because the ad, it could be material for packaging or terminal at first sight. Wanxi pharmaceutical Yueyueshu subsequently taken off the drugs consistently "serious" hat, for 80 of the target population, succeeded in a very "embarrassing" drug interpretation of the very intimate. Hybridization of fashion goods and FMCG design concept Yueyueshu dysmenorrhea treasure particles Packing horizontal vertical change, far look like a box of sweet and sour drink. Screen performance practices adopted by fashion illustrator, simple and easy. In the main colors, select the young women's favorite pink, looks very warm and romantic. Stylish packaging an论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/3 页首页上一页123下一页尾页

相关文章

    英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

       Europe (24-hours)
       EN:13917206902
       china (24-hours)
       CN:13917206902
    
    在线客服团队
        全天候24小时在线客服
          QQ:949925041 
      

    微信公众订阅号