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Foreign bio-pharmaceutical companies from the early beginning to establish its own brand, in line with the development of enterprises to establish brand image in the global pharmaceutical market to occupy a favorable position. Global bio-pharmaceutical companies ranking U.S. pharmaceutical companies accounted for 1/2, the most familiar Pfizer, Johnson & Johnson among the list of the twelve; Pfizer Inc: Working together for a healthier world, has been hit in order to create a healthy life as the theme of policy and establish a brand image based on the people's livelihood, to build in line with corporate positioning, Pfizer from the customer, spiritual, employees, leadership, ethics, quality, innovation departure, so that the customer comes first, community spirit, respect for others, strive for teamwork, leadership, moral values, the pursuit of quality and innovation to create a comprehensive way, build brand image, so that consumers face less in terms of pharmaceutical goods purchased some concerns. And occupy global pharmaceutical companies ranking second morning Johnson established corporate image positioning is based on "trust", "have a crush", "catchy brand identity" is also close to the livelihood of the people some of the visual image of doing business publicity to raise public awareness in the international pharmaceutical market share position in the decision.

占据全球医药企业排行榜第二上午强生建立企业形象定位则是以“值得信赖”、“有好感”、“品牌标识易记的”也是些贴近民生的形象做企业的视觉宣传，提高民众的认知度，在国际医药市场上占有决定地位。

2010年乃至未来一段非常长的时间里，国内的医药处于改革期间，在这段期间里不少医药企业为了能够抓紧时间在销售市场抢占有利地势，通过销售顺便建立品牌形象。

2010 and in the future a very long time, the domestic pharmaceutical in the reform period, during which many pharmaceutical companies in order to be able to seize the time to seize the favorable terrain in the sales market, through the sale of the way to build brand image;
Wanxi Pharmaceutical chairman Sun Yaozhi said: "A company's own image, not like the goods, a good image for staff cohesion, it is attractive to outsiders and charisma." Wanxi pharmaceutical extract "good medicine, medicine go" pragmatic business philosophy, and the construction of the country's largest copper wall reliefs Zhongjing Qing, Chinese herbaria landscape, such as hardware and software investment that stood in Wanxi Pharmaceutical the forefront of medical technology, but not only in the hardware and software Wanxi pharmaceutical down the foot work, also valued in today's pharmaceutical market is no longer confined to the hospital supply, consumer consumption has become the dominant big trend. In this case, consumers make a choice to buy the same type of drugs, probably because the ad, it could be material for packaging or terminal at first sight. Wanxi pharmaceutical Yueyueshu subsequently taken off the drugs consistently "serious" hat, for 80 of the target population, succeeded in a very "embarrassing" drug interpretation of the very intimate. Hybridization of fashion goods and FMCG design concept Yueyueshu dysmenorrhea treasure particles Packing horizontal vertical change, far look like a box of sweet and sour drink. Screen performance practices adopted by fashion illustrator, simple and easy. In the main colors, select the young women's favorite pink, looks very warm and romantic. Stylish packaging an