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overnment public relations campaign can use various means of public relations , there are plans to coordinate relations with the public , the public needs to understand , to understand the public 's wishes. So you can adjust the social contradictions and conflicts , optimizing image of the government . Therefore, when the SARS epidemic was called : "The government , to give people more confidence ; citizens to give the government more confidence ."

Fourth, the government's public relations is conducive to strengthening international cooperation to improve the ability to respond to crises . From the SARS crisis to the current avian influenza epidemic, fully illustrated public crisis of global and diffuse , in this case , the power of a government alone is unable to carry out effective public crisis of governance , the need to strengthen international cooperation through international organizations and other countries to help , together to control and eliminate crises. In the beginning of the SARS epidemic , as government relations flaw, no timely public information , the lack of follow-up security measures, led to large-scale spread of SARS , the Chinese government's image not only in the international arena has been severely affected, and to the domestic public caused serious psychological panic in Beijing and Shenzhen, or even a panic buying ; internationally, many countries restrict the entry of China , " Wall Street Journal " and even proposed a " quarantine China ," the voice . If the government can through international public relations activities, and foreign organizations and relevant state and its citizens for effective communication and exchange , not only can win international support and appreciation for China , in large part to establish the prestige of the Chinese government , but also deal with international crises related to the experience of human, material and financial resources to deal with the crisis .

In contemporary China , interpersonal harmony for building a socialist harmonious society , for social and economic development and social improvement of the level of spiritual civilization are of great significance. First , interpersonal harmony is a harmonious socialist society the proper meaning . Building a socialist harmonious society, the social construction of the CPC Central Committee put forward a new goal of social progress to be achieved new heights. And building a harmonious society, we must first have a harmonious relationship, because interpersonal harmony is the foundation of social harmony . Society is a human society, people are social body , but the body of a harmonious society , and only reached a harmonious interpersonal relationships in order to make smooth coordination of social relations , but also to make a variety of practical contradictions be resolved , stable and orderly society can order and harmony. First, the content of a socialist harmonious society should be harmony between people . Second , interpersonal harmony is the socio-economic development. Man is the most active and the various elements of revolutionary factor . Socio-economic development needs of people to drive . Interpersonal harmony can play to improve labor productivity , efficiency-enhancing effects . From a business perspective, is conducive to the formation of interpersonal harmony together to form a group advantages, strengthen internal cohesion , inspire