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澳洲留学assignment 空中客车集团的文化多样性背景研究 [3]

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2014-11-20编辑:Cinderella点击率:8433

论文字数:3219论文编号:org201411192111476234语种:英语 English地区:澳大利亚价格:免费论文

关键词:Airbusbusiness澳洲留学assignment空中客车留学生论文

摘要:空中客车是一家致力于生产飞行器的公司。它以欧洲财团的形式创立于1970年。大概有来自80个不同国家的超过55000名职工在空客集团工作。文化多样性是空客集团成功的关键因素。本次案例研究的主要问题是关于空客A380为何延迟两年进入市场,以及这一事件导致的20亿欧元的损失。

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Even the aircraft parts were built at different locations. For example: nose sections are built in France, fuselages in Germany, wings in Great Britain and tails in Spain. And the final assembly were done in Toulouse (France). It unnecessarily increased the transportation cost, communication problems and foremost aspect time consumption.


There was a problem with regards to software and knowledge as well. The engineers in Germany and Spain used the older version V4 of the CAD program in order to design the wiring system, while the engineers in France and England used the newer version V5. This created trouble and delay while transferring the data because the some data was lost while transferring files from one system to another.


With regards to knowledge, French were familiar with the software while the Germans were not inexperienced compared to French. According to Hofstedes1 it seem that the French are more of individualistic in nature because they were least concerned about the training of its partner company's. Due to the lack of integration in engineering it resulted failure in execution.


When the HRM team was most needed to train the employees & communicate between them regarding the software problems, they were very busy with responding to the new legislation- such as those concerned with labour working hours and the French directive on rights of individuals to choose their own training. As the French are more type of individualism because of the preference towards centralised executive, they tend to first sort out their problems that made them busy in doing things which was not important compared to training problem. (Ian Stokes, 2006) 1; (Trompenaars, 1993; 8-11) 


The top managers were busy struggling for the senior position in the consortium and lobbying for influence. These lead political goals get in the way of project goals. From this it seems that that the top managers were very much individualistic in nature. They were more interested in getting the name an enjoy being superior in the organization. They seemed to be self-achievement oriented and least concerned about the problems going on in the company. This dispersed the decision making power which was most needed in problems like this. (Hofstede, 1991) 


All this problems lead to the delay in launch of Airbus A380 for two years that was scheduled to launch in 2006. Delay in delivery forced some airlines to cancel their orders. This gave them loss of euro 2 billion due that they had to make drastic cuts in the size of its workforce and closure of some plants, which in turn dented their image in the market.

 

Efforts taken by Airbus to tackle the issues.