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* High sale of automobiles

4) THREATS-

* Customer going to dealers only.

* Reluctance of customer going out to workshops.

PRODUCT AND SERVICES

· Car Washing

The car washing services will consist of both exterior and interior cleaning services including exterior washing and drying of the vehicle and a modern, easily accessible, high quality car wash. The business will operate through its stand alone facility and several mobile tents that will allow the business to move from location to location throughout the area. It will depend on the customer whether to get water car wash or wax car wash which will vary in the cost. To be more environment friendly and helpful to society various other steps will also be taken.

· Car Detailing

The business will also offer car detailing services which including rim and hubcap cleaning and waxing. These services will bring in significant amounts of additional revenue for the business as management anticipates that approximately 25% of its car washing customers will opt for detailing services as well. The business will also offer internal detailing which includes removal of the floor mats, and a complete cleaning of all upholstery and the dashboard.
Description of Product and Service

Our mobile car wash company will use the highest quality car wash products and provide various services including:

* hand wash

* chamois dry

* bug removal

* clean tires, rims, and wheel wells

* wipe dash, console, and door jams

* vacuum interior

* dress tires and moldings

* clean glass and mirrors ;much more

We will hire employees and a manager as our business grows. Number of equipments and other things required will keep on increasing as the business will keep on growing.

Employees are tasked with enhancing the overall service experience, creating happy and loyal customers.
How we Are Going to Compete with Them:-

We have studied about the services provided by mobile car wash in U.S.A and U.K and price strategy followed by them and from this, we come to know that the price charge by them is very high. So, they are not competing in terms of price with their competitors but they are competing in terms of service provided by them.

So, we are also focusing to follow their strategy to provide services to our customers and we will also focus on customer's satisfaction i.e. on improving quality of our services rather than competing with our competitors on pricing strategies.

However we will also try to use some promotional strategies like Discount Coupons and 5+1 services that mean with every 5 services, 1 is free. But, our main focus is to provide timely and quality services to our customers.
Marketing plan

Mobile car wash posses good information about the market and knows a great deal about the target customers. This information will be leveraged to better understand who is served, their specific needs and how Mobile car wash can better communicate with them.
Market needs

Mobile car wash is providing the market with a premium hand car wash service fo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。