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摘要：For those of us that are students, it is not unusual to have one or two meals a day as take-outs . At lunch time, we may end up taking hot food packed in a styrofoam box with plastic cutlery back to university. A continuation of this every day, can lead to us creating lots of plastic rubbish which, at the time may seem convenient, but the reality is that this synthetic material leaves harmful imprints on the environment. Plastics are very long-lived products that could potentially be used over decades, and yet our main use of these materials are as single-use items that are disposed of within minutes, where they'll persist for centuries. This careless disposable attitude is a significant problem as plastic is a non-biodegradable substance and one of the major toxic pollutants of our time.

As plastics grow in volume tackling its problems means addressing its sustainability and in turn changing society's attitudes to eradicate this ''throwaway'' (McDonough and Braungart, 2009: 97) culture that we've adopted. The answer to climate change is not to simply cease plastic usage, but instead to look at disposable plastic as a prime example of our everyday disposable nature, which we feel needs to be addressed, if we are to have a significant effect on the environment.

This report sets out to outline our environmental position with regards to our enthusiasm and passion in the creating of affective architecture. In the first section of the report, we will elaborate how Media and architecture conform to immaterial labour as understood by Michael Hardt, to generate sustainable affects. Second, we will demonstrate how climate change can be approached from a global and local level. Thirdly, we will provide various examples of affective architectural https://www.51lunwen.org/architecture.html projects that work to help out the community and the environment. And finally, we will define our ethical position as a combination of ecocentrism and technocentrism, a change which incorporates soft technology, but most importantly requires self-reliance.本论文由英语论文网整理提供

Media Architecture as an Affect

How do we abolish the normality of throwaway products?

We believe that to begin answering the above question, we need to focus on our power to affect the world around us, through both the design field and media field. As Baruch Spinoza explains, affects can be passions, determined by external causes or actions, determined by internal causes.1 We as designers need to provide the external stimuli to provoke such passions and simultaneously, make a constant effort to transform these passions into sustainable actions.

We have undergone a post-industrial shift into a new economic paradigm which is based on providing services and manipulating information. The labour involved in this paradigm is one that results in non-material goods, therefore products can not be touched and are not physical, as outlined by Michael Hardt. Hardt later goes on to define this as ''immaterial labour'' (1999: 95). The media today embodies trends found in immaterial labour, where ''images attract affective engagements that fall in line with capatalist productive strategies'' (Wissinger, 2007: 250).

Cultural production has begun to carry out greenwashing methods, using the products of immaterial labour to capitalise and profit from new investments in green technology. This situation has formed a sustainable culture, which heavily features the corporate sector and their ecobranding efforts. The productive force of sustainability culture comes from how it generates economic value, as McDonough and Braungart assert. Corporations such as Beyond Petroleum, BP (formerly British Petroleum)2 exploit sustainability culture to target a wider market, concurrently promoting a new sustainable corporate image (Figure 1). They employ immaterial labour techniques to produce affects in the rising popularity of socially responsible consumption, in order to maximize their profits.3

How if used in a non-profitable way can cultural production be affective?

If we look at cultural production from a sustainable perspective, it is clear that ''culture not only promotes social aw本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。