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论文作者:www.51lunwen.org论文属性:学期论文 termpaper登出时间:2014-12-23编辑:Cinderella点击率:21717
论文字数:4637论文编号:org201412161111289440语种:英语 English地区:瑞典价格:免费论文
关键词:business plan商业计划书Sweden商业计划商业理念
摘要:本文是一份商业企划,作者观察到瑞典社会对残障人士的贴心服务,结合当地地理、习俗等事情,计划为残障人士制造简便易操作的自动小船,作为出行工具。
Supplier Relationship process
Vendor selection
Build relationship with the suppliers
From the figure above it is seen that customer and supplier affects IDeal business performance. Also, the relationship among the major activities is complicated. Moreover, each key activity includes several processes.
D. Links in the strategy chain that will be hardest to copy
To begin with the link between IDeal company and governmental agency Swedish Disability Federation (SHO) will be hard to copy to other company because of the several factors:
SHO has planned part of its budget to buy BDH
SHO is located in Sweden
There is an signed contract between IDeal company and SHO
There is built strong relationship
The most important point that duplicating the process of developing the BDH prototype is hard task since the product of our company is unique. IDeal company has its own Research and Development Department and its innovation would be patented.
E. The sacrifices that are made by iDeal as of consciously accepting some markets not being covered
Our main sacrifice was that we chose a niche market, so we decreased the number of our potential customers and end-users. Actually the number of disabled people in Sweden is around 1% of the population, but the number of those with mobility problems is less. It means that our goal group is not very numerous. Another sacrifice is the type of the boat, we decided to create and produce a small boat for 2-4 persons, which mean that the other sized vehicles are out of our scope. We have to admit that such small-sized boats are produced not for the commercial usage but for private needs, so we may not sell them to tourist companies. We used delimitations in location; our main customer is the Swedish society and neighbour countries. iDeal sacrificed with the other potential customers in the rest of the world by concentrating mainly on Sweden and Northern Europe due to the reasonable factors such as social policy of the region, location (the existence of the sea/ lakes).
F. How will the strategy be visible in advertisements?
iDeal will focus mostly on so本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。