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t the Accra Beach Hotel. The WICB wanted 50 rooms throughout each part of the series and was willing to pay US$130 per night per room, inclusive of both breakfast and VAT. Each team had to be housed on a single floor of the hotel. In addition, the WICB insisted that laundry service for team uniforms and practice gear be provided at no additional charge for all team members.
General managers of the hotel thought that the marketing exposure associated with hosting the teams would be very beneficial for the hotel but were concerned about accepting the business because they knew from past experience that many of the desired dates were usually very busy days for the hotel. The sales manager for the Accra Beach Hotel don’t know what to do, either. But she must make a choice.

Study questions:
1, The factors lead to variations in demand for rooms at a hotel such as the Accra Beach can be the facilities and services that the hotel offers, the location and landscape of the hotel, and even season.
2, The hotel’s 122 standard rooms were categorized into three groups—(island view, pool view, and ocean view)—and there were also 13 island-view junior suites and six penthouse suites. 
For the hotel of seeking to serve customers from several segments, the pros are that it can offer better services for the customers with different demand, and that attracts High-end consumer groups, and I don’t think there are any cons.
3, The key consideration is the possible displacement of higher-paying customers but offered to do further investigation into the expected room sales and associated room rates for the desired dates.
4，If the hotel accept the WICB request, the marketing exposure associated with hosting the teams would be very beneficial for it. But it will decrease the hotel’s RevPAR(revenue per available room—a product of the occupancy rate times the average room rate). If not, it will lost the possible publicity benefits, but it can sustain guests sources just like before ,which will guarantee its RevPAR.
I think Cherita Howard should accept the WICB request, even though there will be some negative implications, still the publicity benefits appeared substantial. The WICB had promised to list the Accra Beach as the host hotel in all promotional materials and during the televised matches. That will make the hotel very famous.

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