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本研究首先根据“莫兰文化知识框架”体系进行问卷设计，由四部分组成，分别涉及文化产品、文化实践、文化观念、文化社群和文化个体。文化产品属于文化物理层面的内容，是由文化社群以及文化个体创造或采纳的文化实体。

Chapter One Introduction引言

1.1 Research Background研究背景
现在已经成为世界越来越像一个地球村⑴。贸易，教育和政府机构的“国家文化战略”的提出，正变得越来越全球化，Putting Forward of the “National Culture strategy"The world has now become more and more like a global village ⑴.Trade, education, andgovernment institutions are becoming more global [2]; Globalization is the current trend in thetwenty-first century. The world has an increasing need to know China, and China to show itself to theoutside world. https://www.51lunwen.org/daxueyingyu/ The influence of culture, a kind of Soft Power, is an integrate part of the nationalcomprehensive strength and also one of the significant approaches to enhance itself as a country.In 1998，the UNESCO and the World Bank published two papers respectively: The WorldCulture Report: Culture, Creativity and Market and Culture and Sustainable Development: Frameworkof Action, In the two works, the incomparable importance of culture for the development of economyand society are put forward. This demonstrates that culture and economy which are constantly closingto each other are gradually merging together, and a new type of economy一Culture Economy isexpanding rapidly. At a global scale, the cultural economy is changing the traditional economy form. [3]Under this global circumstance，the Chinese government has put forward the strategy called'"Chinese Culture Going to the outside World”，which is also reflected in the “English New CurriculumStandard" for English teaching. According to this strategy, “Chinese Culture Going to the outsideWorld", refers that we should enhance the entrance ability of the Chinese cultural products, especiallythe cultural content products into the international market, of the Chinese traditional culture to betransmitted to all over the world, that we should improve the cultural soft power and influence of ournation at the time of harvesting incomes from cultural products exporting and investment activities.However, to impel the going out of Chinese culture has to rely on the strong cultural competingstrength, without which, it would be difficult for the Chinese culture to go into the international market.Therefore, culture going out work, actually, includes both the projects of improving culturalcompetitiveness and cultural trading level. From the aspect of cultural transmission, both the culturalcommunication and transmission are always being bidirectional, and it is unbalanced to simplycomprehend cultural trading as cultural exporting.The Outline of the State Eleventh Five-Year Plan Period Cultural Development Plan also pointsout: culture is the soul of a nation and a country，demonstrating the character and morals of the countryand nation. The influence of culture is deeply reflected in all aspects of human life, creation andcoherence of the nation, pushing forward the development of the economy and helping the unities ofthe people. Thus we should speed up the pace of “Chinese Culture Going to the outside World"⑷Therefore, whether viewed from the global situation at large or from our own national situations,this is a trend to fulfill timely to develop Chinese culture and to make the Chinese culture go to theoutside world.Academic AppealThe New Basic Requirements for College English Teaching puts forward explicitly that weshould take the cultivation of students' quali本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。