英语论文网

ed upon. Equally, the value chain process should be continually assessed, and continually improved upon, to ensure that the human and other teaching resources are being used as effectively as possible. Finally, the desired result for the course should be set by the members of the College Board, and once they have agreed on this, then the effectiveness and efficiency measures can be assessed to see if they can better contribute to the overall result.
 
In terms of the four quadrants: financial, customer, internal processes, and learning and growth, the college can take one or more straightforward performance indicators from each one, and use it as a quick measure of the effectiveness of the course over the first three years.
 
Financially, the initial indicator should be the costs of the course to run, as the course is unlikely to turn a profit in its first year or two. These first two years should be used to streamline the efficiency of the course, to ensure that it is utilising resources fully. Then, in the third year, the focus can be switched to the profitability, and potential surplus profit, that the course can generate once its reputation has spread and costs have been used most efficiently. In terms of the customer, the students' views on the course must be considered most important for the first year or so, and should be used as the baseline on which to judge performance. Once the course is viewed as good or excellent by the majority of students, then the consideration should switch to potential recommendations to friends or colleagues, as this will help spread good word of mouth.
 
Internal processes should focus almost wholly on the human resource aspects, namely the response of staff to the structure, content and administration of the course. This should be assessed by surveying the staff to discover if they are content with the running of the new course and its role in the college as a whole, particularly if the course and style of learning becomes very popular and there is the potential to launch other, similar courses. Finally, learning and growth is one of the most difficult to assess, and the only real way to do it is by measuring the growth of the college's teaching reputation, by surveying local businesses and students. The main benefit of this method of performance judgement is that it will provide an integrated overview of the performance of the college as a whole.
 
References:
 1. Harker, M. J. and Brennan, R. (2003) E-Marketing Action: An action learning approach to teaching e-marketing. Marketing Review; Vol. 3 Issue 4, p. 419.
 2. Tan, C. C. (2004) Balanced Scorecard model for managers. The Nation, 21st Jan 2004
本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。