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下面是一篇英语论文范文，举例说明了英语毕业论文格式模板，具体信息如下：
论文题目：Building Consumer Loyalty in B2C E-commerce: The Business Perspective
论文语言：英语论文 English
论文专业：商务英语
字数：3000
学校国家：中国
是否有数据处理要求：否
论文用于：BA Dissertation 本科毕业论文
补充要求和说明：1.论文用英语撰写，主题篇幅为3000单词以上，参考文献至少6篇

英语毕业论文格式模板
Building Consumer Loyalty in B2C E-commerce: The Business Perspective

contents
1 Introduction
2 Consumer Loyalty: Basic Concepts
2.1 Consumer Loyalty in Traditional Business
2.2 Consumer Loyalty in B2C E-commerce—e-Loyalty
3 The Status Quo of Consumer Loyalty in B2C E-commerce
4 Factors Leading to e-Loyalty
4.1 Satisfaction
4.1.1 Customization
4.1.2 Convenience
4.1.3 Character
4.2 Trust
4.2.1 Security
4.2.2 Reputation
4.2.3 Community
4.2.4 Contact Interactivity
4.3 Switching Cost
4.3.1 Choice
4.3.2 Transfer Risk
5 Building Consumer Loyalty in B2C E-commerce: Business Perspective
5.1 Customization Marketing
5.1.1 Developing Consumer Database
5.1.2 Email Marketing and Community Marketing
5.2 Building Credibility in Corporate Sites
6 Conclusion
References

1 Introduction
According to the U.S. Census Bureau’s Monthly Retail Trade Survey, Internet retail sales for 2000 were $25.8 billion, or 49% higher than 1999 sales of $17.3 billion (Reichheld, 2000, p.105). This rapid growth of e-retailing reflects the compelling advantages that it offers over conventional brick-and-mortar stores. However, e-retailing also comes with its own set of challenges. Competing businesses in the world of electronic commerce are only a few mouse clicks away. As a result, consumers are able to compare and contrast competing products and https://www.51lunwen.org/gaozhongyingyu/2012/0706/2122322979.html

services with minimal expenditure of personal time or effort. According to Kuttner (1998, p.20), “The Internet is a nearly perfect market because information is instantaneous and buyers can compare the offerings of sellers worldwide. The result is fierce price competition and vanishing brand loyalty.” Given the reduction in information asymmetries between sellers and buyers, there is a growing interest in understanding the bases of consumer loyalty in online environments.

6 Conclusion
The antecedents of consumer loyalty in the traditional brick-and-mortar marketplace have been studied in detail. Several researchers have suggested that initiatives such as improving the appearance of the storefront and the positive presentation of service personnel will increase the loyalty of customers in the traditional retail environment. However, there are several variables unique to e-retailing that have not been evaluated in the existing consumer loyalty literature. The present research has identified three main factors that potentially affect e-loyalty. Of the three main factors considered, customer satisfaction, customer trust and switching cost were found to have a significant impact on e-loyalty.

References
Adamic, L. A. & Hunberman, B. A., 2001. The Web’s hidden order. Communications of the ACM. 44(9), pp.55-59.
Anderson, R. E. & Srinivasan. S. S., 2003. E-satisfaction and e-loyalty: a contingency framework. Psychology Marketing. 20(2), pp.123-128.
Balabanis, G. et al., 2006. Bases of e-store loyal本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。