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n cerns previous studies on autom obile advertising language abroad and at hom e from different perspectives. The third part presents the advantages and disadvantages of the precious studies.

2.1 Previous Studies on Advertising
Nowadays, we are living in an era of advertising, as the French advertising critic, Robert Grant once said that “the air we breathe is the com position of oxygen, nitrogen and the advertis ing”, which indicates the close relationship between advertising and our daily life and leave us an im pression that advertising is an indispensable part of in our life. Then, what is advertising? Literally, advertising means “publicize wide ly”. This ter m “advertising” was derived from the Latin word “advertere” which means “shout and scream loudly to attract one’s attention”. It evolved into “advertise” around A.D.1300-1475, so-called the Middle English, an d accordingly the m eaning changed, and it means “m ake someone be aware of som ething” or “inform somebody of something so as to draw one’s attention”. By the end of the 17th century, with an increasing development of British business, the word “advertise” was widely used, and later people started to use this word to refer to a series of activities related to adve rtise, which gradually evolved into the word “advertising” with modern sense, while the wor d “advertisement” was particularly used to refer to some certain tangible advertisement (Fang Weilin, 1998, p. 1).
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2.2 Previous Studies on Automobile Advertising Language
Scholars who analyze the lingu istic features of automobile advertising mainly from the aspects of phonology , lexicology, and syntax, rhetoric , discourse and its translation. In 1966, Leech publish ed English in Advertising: A linguistic Study of Advertising in Great Britain, which is usu ally considered as an beginning of the study on advertising language. He gives a comprehensive description of advertising English’s linguistic features from the aspects of phonology, lexicology, and syntax. Moreover, he analyzes the various linguistic devices used by advertisers. In this book, he adopts a scientific attitude to analyze data, and he also provides a useful criterion to define the features of advertising language. Many scholars are inspired by him and they begin to make some studies on the li nguistic features of automobile advertising language. Lu Yifei & Chen Dawei (2010) ex plore the linguistic features from the perspective of phonology, lexicology, and grammar. They find that the autom obile advertising is with neat syllable, same tone in phonology and always borrows idioms, lyrics and popular lan guage in lexicology . In grammatical level, antithesis and reversed word order are used. The studies on linguistic features from the perspective of lexicology, and syntax, rhetoric and grammar and discourse is m ade by Wang Kaijun (2005), Wang Yingjun (2007) and Xu Kai (2014) and so on. Wang Kaijun and Xu Kai als o analyze the trans lation theories, translation s trategies and tr