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e description leaves us  impression that categorization is kind of mental process. In order to m ake it easier, human beings always tend to put those same  or sim ilar  things together.  Therefore,  we  construct  a sm all  relatively  closed corpus on the basis of 164 pieces of adver tisements, and according to the different highlighted  characteristics, these au tomobile  advertisements  can be divided into 9 categories, which is shown in the table 4.1. 

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Conclusion 

Advertising plays a significant role in our life and influences almost every aspect of our daily life. It is ad vertising that makes us accessible to the latest products an d makes  our life convenient. At the sam e  time,  we are deeply influenced by them . Automobile  is one of the m ost  important  transport tools. As the product of automobile industry, automobile advertising provides us information and also enrich our life. Therefore, 164 pieces of autom obile advertising of 8 brands are collected from  their Chinese of ficial  websites,  according  to the rep ort  of the global brand agency,  Interbrand, in 2015. By thorough  analysis  under the fra mework  of SPB model, some findings can be summarized from the study as follows: First and foremost, according to cognitive sociolinguistics, language study must take  social  factors  into  consideration.  Therefore,  on the bas is  of  cognitive sociolinguistics,  a new theoretical fra mework  is developed by integrating the principle of prominence and conceptual ble nding theory in this th esis. The present study  shows that the SPB m odel  has str ong  explanatory power  in  analyzing the automobile advertising language.  Besides,  in order to m ake  a sense of  consumers’  psychology and behavior ,  a questionnaire is conducted. The results show that the advertising has both positive and negative effect. In addition, the three most influence factors are safety, price and oil consumption. However, the price is not highlighted by advertisers. 
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Reference documents (omitted) 
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