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anslation principles  of autom obile  advertising.  Pan Deng & Luo Xinyang (2012) discuss automobile advertising translation based on Skopos theory. 
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Chapter Three Theoretical Framework ........ 18 
3.1 Social Factors and Social Nature of Language .......... 18 
3.2 Prominence .......... 24 
3.3 Conceptual Blending Theory .......... 27 
3.4 SPB Model ........... 37 
3.4.1 The Construction and Mechanism of SPB Model .... 37 
3.4.2 The Feasibility of SPB Model ........ 39 
3.5 Summary ..... 42 
Chapter Four Application of SPB M odel to the Analysis of Automobile ......... 43 
4.1 Data Description ........... 43 
4.1.1 Classification of Collected Advertising ........... 43 
4.1.2 Description of Questionnaire Results ..... 45 
4.2 Data Analysis Based on SPB Model ........ 46 
4.3 Summary ..... 64
Chapter Five Conclusion ........... 66 
5.1 Research Findings ......... 66
5.2 Limitations and Suggestions ........... 67 

Chapter Four Application of SPB Model to the Analysis of Automobile Advertising Language 

This chapter mainly concerns with the application of the theoretical framework, SPB model to the analysis of the automobile advertising language. To begin with, a detailed  description of co llected  data are in troduced,  includes its frequency and percentage. In addition, the result of the questionnaire are presented. And then based on  the c ategorization  of  data, th e  author  analyzes  the  automobile  advertising language from the perspective of highlighted features under the SPB model.  

4.1 Data Description

In chapter one, a detailed description of collected data has been presented. There are 14 automobile brands ranked in the top 100 best global brands in 2015, in which Toyota leads the top. On account of that the focu s of this thesis is pu t on automobile advertising language, thereby we collected all kinds of vehicles’ advertisements from their Chinese official websites, and pictures and videos are excluded.  All  together there are 233 series of  these 8 brands and 164 pieces of advertisements left after the elimination of duplicate and invalid ones, this means that for  some  of the vehicles, they share the sam e  advertisements, for exam ple,  the advertisements “  理lǐ智zhì与yǔ情qínɡ感ɡǎn  ” of 14 Panam era series of Porsche are sam e, so we take them as one.  In order to distinguish pr operties of different advertisements and find out their similarities for further study, there is great necessity to classify them in the light of the highlighted features. Categorization is a fundamental human ability and is one of the most basic human cognitive processes. And a category is def ined by the set of necessary and sufficient features shared by all m embers (Corrigan et al. 1989, pp. 2-3).  According to Ungerer & Schm id  (1996,  p. 2), categorization is the m ental process of classification of objects. In Dirven & Verspoor’s opinion (1998, p. 108), categorization  is the  ability  to p erceive  different  things  as  examples  of  the sam e category. The abov本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。